New Media Marketing

We are all acquainted with virtual worlds; Massive Multiplayer Online (MMO) platforms like Second Life, Active Worlds and the controversial Red Light Center. What has popularized them to the colossal entities they are today? Is it the no-barrier privilege to create what might otherwise be censored in the real world along with the ability to copyright your creation or market your business in an alternate medium? It could also be the opportunity to learn from real life situations through this virtual interface or the anonymity to live your most secretive fantasy! I would say all of the above plays an […]

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New Upgraded Live Chat

ResellerClub’s Live Chat Service has been upgraded and is now LiveHelpGenie – a more power-packed product version of our old Engage Live Chat Service, with some really handy feature upgrades. Several significant modifications have been made to this product apart from the enhanced interface. Please read ahead to understand the same: A Few Feature Upgrades: A Brand New Management Interface: More intuitive (and not to mention colorful), it definitely has a stronger appeal for your Customers. Operator Interface Features: An important aspect that has been added here, is the Spell Check feature which would indicate the spelling error that you […]

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The Silver Century – A growing Reality

The guru of marketing, Philip Kotler defines marketing simply as ‘meeting needs profitably’. However, there is so much effort, planning and strategy that go into achieving this. A recent book titled ‘Beyond Disruption’ praises companies such as Apple, Sony and TAG Heuer for achieving exponential sales growth despite being in established, but stagnant markets. So what is it that organizations world over are doing to increase sales, year after year? Obviously, they all have their own unique strategies, but a common thread that runs through all is a tremendous understanding of the market demographics. National populations vary in their age […]

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