5 Ways to Improve Your Sales Funnel

Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service? Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into one aspect. Adopting this broad-ranging approach not only helps you attract quality leads and keep them, but it also drives customer loyalty and can even […]

Read More

Why People Use Ad Blockers And How they Impact Businesses

The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience. According to a survey from Visual Objects: Most people with ad blockers have used them for more than a year Ad blockers are most frequently used on desktops Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population. Businesses need to be aware of ad blockers’ effects on their websites and overall digital marketing strategies. Understanding why people use ad blockers can help […]

Read More

Integrating your CRM with Business Email

Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need to take care of. You need to manage schedules, calendar, contacts, notes etc. as the success of your business depends on the opportunities taken and […]

Read More

How eCommerce Marketers Use Storytelling in Their Social Media Branding Strategies

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love with it and ultimately, convert into loyal customers. So avoiding storytelling is a risky strategy because up to 92 per cent of customers want brands […]

Read More

Does AI Impact Social Media Marketing

Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media and the number will keep on increasing. With so many users investing their time online, it is only natural that companies start focusing their marketing […]

Read More

How to Use Instagram Stories to Market Your Product

Social media has the power to drastically change how we market our products and services to the public. With millions of people interacting with these platforms every day, it’s no wonder that social media marketing has become such a powerful tool in today’s digital world. When Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened for brands across the platform. This feature enables users to post a photo or video that disappears after 24 hours, similar to the Snapchat story feature. Stories enable effortless content creation for brands and a world of creative […]

Read More

A Step-by-Step Guide to Creating a Blog for Affiliate Marketing

Creating a blog which one can use for affiliate marketing is a simple way to make money right at home. No specific experience is needed, but there are several rules one should follow to improve the chances of success. Affiliate Marketing to Make Your Writing More Profitable Sharing your experiences and thoughts is now easier than ever. You might think that a blog is just a way to tell people about your interests and maybe find new friends that have the same desire for writing as you. However, nowadays blogs are more than just a writing hobby. They have slowly […]

Read More