How to Earn Money from Youtube Videos

In 2017, Daniel Middleton from the UK made more than 12 million pounds through his YouTube channel alone, making him one of the highest YouTube earners in the world. While it’s not easy and there are millions of YouTubers who make far less from the platform; reaching this number is very possible if you have your eye on the real prize – creating content that an audience loves. To help you get there, here’s a comprehensive guide to help you understand how to earn money through your YouTube videos. Learn: The several ways to earn money through YouTube How to […]

Read More

Getting More Than Just Ranking from Links

We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What are backlinks? A backlink is an incoming link from one site to another. They are important for SEO reasons because they pass “link juice” around, […]

Read More

4 Ways to Create Better Marketing Campaigns with CRM

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in […]

Read More

The Google Chrome 68 Update could Affect your Business

Google will be updating the Chrome web browser to Google Chrome 68 this July to explicitly flag websites that are secure and not secure. We’ve covered this in a blog post earlier but let’s take a deeper look. How does this impact your business? Web security has always been important and through the updated Chrome browser, Google aims to create a safer environment on the web. How? By flagging Not Secure websites. This could definitely have a negative impact on your business. Customers will be weary about transacting on a website that’s unsafe. Google Chrome 68 will now flag websites […]

Read More

wordpress seo tips

WordPress SEO Tips

In choosing WordPress as your SEO platform, you have made a wise and great step to successfully marketing your website. WordPress has several in-built features that enhance the SEO capabilities that even those with no technical background can implement to optimize their website. In this blog, we’ll uncover WordPress SEO tips that include some features within WordPress that you may not have noticed that could help enhance your search engine rankings. Setting your url structure within WordPress: A url that is more understandable with the right keywords from the content on your webpage will have higher value than one containing […]

Read More

How To Use Instagram To Promote Your Brand

If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and increases the chances for new business opportunities. Additionally, with Facebook’s algorithm change, we see a natural inclination for business’ to try to build their brands […]

Read More

Google’s Mobile-First Indexing: What it means for SEO

There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing some or the other website. It is this trend that led to Google’s ‘mobile-first indexing’. In this article, we’ll decode Google’s Mobile-first indexing and its […]

Read More

Why Influencer Marketing Might be Right for Your Brand

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is it restricted to celebrities. In fact, influencers are those who are prominent / leaders in their field / platform but do not necessarily have a […]

Read More