How Big Data will Impact Future Marketing Efforts

It’s no surprise that big data is expected to have a sizeable impact across many industries. In healthcare, big data will allow for earlier detection of diseases and more accurate association of risk factors. Big data and advanced analytics in the financial services industry will lead to a faster detection of fraudulent activity. But one industry, in particular, will apply big data in a variety of ways to gain deeper insight about its customers. That industry is marketing. Quick Rundown of Big Data If you’re not caught up on big data, here are a few quick things you should know. […]

Read More

How to Develop and Test a Site Using Mobile-First Design

Back in 2015, an Ericsson study forecasted that by 2020 70 per cent of the world’s population will be smartphone users. Three years later, it appears the study’s findings still ring true, as 51 per cent of the total global internet traffic now comes from mobile devices. It may seem like a natural progression for users, but for designers, this further highlights the importance of embracing a mobile-first website design. And although there is an increase in app usage, mobile-first design continues to be advantageous as it makes any site compatible regardless of operating system or device used, allowing businesses […]

Read More

How to Diversify Your Instagram Marketing Strategy

The marketing landscape has shifted dramatically over the last thirty years. For three decades since the dawn of the internet, marketers have been adapting to innovations to reach their intended audiences. In 2018, that basically means social media. But not all social networks are created equal. First, dig around and see where your target audience is active. For example, some brands can achieve monumental success on Facebook while having virtually no presence on Twitter. Enter Instagram. It’s pretty hard to imagine that eight years is all it took for Instagram to transform from a minor photo-sharing app into a bona […]

Read More

Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

The world changed, slowly and subtly at first and at a rapid speed in the past few years. This change has evolved with the numerous inventions and progress in science and technology. We are now in an age where machines are able to understand and process human tasks, performing them in a far efficient manner than we humans could. Artificial Intelligence and Machine Learning have become an integral part of our life, be it voice search, chatbots, Google search predictions and so on. This impact affects the way we run our businesses both online and offline. However, one of the […]

Read More

Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

Communicating and connecting with your website’s visitors is essential as each of them are your potential customers. However, capturing their interest and getting to know their concerns in order to cater to them is tricky as you run an online business. A ‘Contact Us’ page is the perfect solution to give out important information to your customers so they can get in touch with you. A ‘Contact Us’ provides the most basic information like registered address of the company, phone number, e-mail addresses and social media links. Alternatively, it even includes a customer-centric form asking details like name, the subject […]

Read More

Image SEO 101: How To Optimize Your Website’s Visual Content

When it comes to websites, visual content plays a key role in enhancing a user’s experience and their impression of your brand/business. Websites use images for a wide variety of reasons. Studies show us that about 37% of people are visual learners. Images can tell a convincing story, which is the reason brands use imagery to convey their stories and idealism. E-commerce stores have also been growing at an exponential rate, and images obviously play a huge part in their website structure. Besides this, images pretty much form the core of any website or portfolio that is part of a […]

Read More

How Page-Level Targeting Helps Improve Customer Conversion Rates

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out targeting. In this post, we will be covering page-level targeting for business websites, so that they are able to generate more leads and, in turn, […]

Read More

How to Skyrocket Your E-commerce Business Using these 5 WordPress Plugins

Your e-commerce business is eager to process more orders. However, the competition is tough, and every player is trying to stand out from the crowd and attract the attention of their niche audience. Of course, you’re looking for a way to gain some competitive advantage. The solution? Work smarter by leveraging the best e-commerce plugins for WordPress. Every WordPress user can effectively optimize his/her platform regardless of their designing or web development experience thanks to amazing customized features called WordPress plugins. These tools, that basically serve as critical resources for e-commerce websites, can change the face of your business. If […]

Read More