Domain Renewals are a critical part of the Domain Business. Apart from giving you the opportunity to increase your revenue, Renewals also help retain Customers, in turn giving you more opportunities to cross-sell and up-sell other TLDs and Products.
Over the years, we’ve learned from our Resellers that the prime challenge lies in getting a Customer to Renew a Domain for the first time. Once a Domain has been renewed the odds of it being Renewed again improve significantly.
In fact, this is a trend that holds true for all regions. For example, in data published by VeriSign, the first-time renewal rate for .COM and .NET Domains in Central America and Latin America (CALA) is an average 35 percentage points lower than previous Renewals, and China and India have differentials of 34 and 30 percentage points, respectively.
To help you overcome this challenge, we’ve put together a few steps you can follow to improve your Renewal Percentage.
With the Grand Renewal Rush, you can currently offer some great discounts to your Customers on renewals and get payouts of up to $0.50 per renewal. To help you in your efforts to improve renewals we’ve prepared an HTML mailer which you can brand and send out to your Customers. Also, please feel free to use any of the resources we’ve put up on our resource center.
We would also love to know what you’re doing to improve your Renewal Percentage. Hope the steps we’ve mentioned above help and do get in touch with us if there’s anything we can help you with.