Many businesses today use various digital media platforms to endorse their brands and businesses. It’s essential for you as a Reseller to use such platforms so people get to know more about your products and services. Even your customers could benefit a great deal by using popular websites like YouTube that offers a great deal of potential for marketers. Today, YouTube has been identified as one of the best methods to connect with the customers. Videos, long or short, can have a strong impact on your customers. This in turn could result in an increase in your website’s traffic leading to conversions.
Why Choose YouTube For Your Business?
YouTube is the 2nd largest search engine. It is 3rd most visited website in the world, after Google and Facebook respectively. YouTube lets you add loads of information in a short video thereby allowing you to present your product in an entertaining and engaging manner. It lets you showcase your products or offerings in action. This helps, especially, if your business has a limited distribution channel.
Uploading videos on YouTube is extremely easy and quick, which makes it more popular, as compared to a text-based advertisements. If you are still unaware about its benefits, and not sure how to go about it, it’s time you start focusing on this emerging platform and adapt this strategy for your digital marketing needs. This medium could also be utilized to build your reputation as an expert in your field by uploading video tutorials on how to install/use a specific product, blogs in the form of videos, or even short videos with useful tips!
Here are some ways in which you as a Reseller could make maximum use of the platform:
- Help your customers, by publishing videos with instructions about how to buy a Domain, how to use the control panel, steps to be taken after buying a domain name, how to set up name servers, etc.
- Advertise your brand on YouTube for more recognition.
- You could also upload testimonials by your loyal customers, to gain trust among potential customers.
Marketing on YouTube will also improve your chances of ranking higher in the search results, thereby improving the authority of your website. Google definitely gives importance to important videos uploaded on YouTube. Designing the video according your target user’s needs and actions will send the right message to the YouTube audience that will start generating traffic to your website gradually.
How Does It Work For Your Business?
- You first need to set up a YouTube channel for your business. This is where you can bring all your videos together.
- Customize your channel with images representing your business.
- Use key words and tags relevant for your videos.
The other purpose that your YouTube videos can serve apart from Marketing would be to drive your potential customers to a specific location, which in this case would be your website. YouTube has a wide demographic reach with more than 100 million views coming in everyday, it undeniably has a lot of potential. But it is very important that your video has a strong appeal and that it targets the right user base so that it doesn’t get lost among all other videos. Carefully key wording the videos and proper placement is an absolute must if you want to reach out to the right audience. Make a strong sales pitch in each of your video, or put across essential information either directly or indirectly for your viewers to feel positive about the business and your product.
Providing your audience with information in the form of textual content, video illustrations, text, and audio cues can increase consumer engagement with the brand. Do not stick to one video, keep updating your YouTube channel with regular video updates about new product launches, event coverage, video tutorials etc. With high-quality videos, you’re showcasing more than simply telling, what your business does and what your products can do which carries a lot more weight with prospective customers!
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