The COVID-19 crisis has had a tremendous impact on businesses worldwide. At the heart of many recent business success stories is a shift to the internet and digital platforms to reinvent business operations.
In times of the pandemic, a lot of transactions are moving online and having a website is as good as having a storefront. People can check it out, see what other people think of it, and eventually buy your products or services. That is why it is so important to have a website, especially in today’s changing times.
Why do websites need an update to stay relevant?
A lot of businesses have websites; you might have one too. However, a stagnant website is not of much use. An unused site can become slow, lose its SEO ratings, and could very well be outdated. Also, if you want to move a significant chunk of your business online, you need a website that can handle the new spikes in traffic.
A new, updated website with fresh and relevant content will enable customers to stay in touch with your brand. You can also reach out to your customers using your website, further increasing the level of engagement. A website, in essence, takes you to your customers’ doorstep.
How to revamp your website?
1. Understand your hosting needs
If you’re trying to have a more extensive online presence, the first thing to note is that your current hosting plan may not be sufficient for the new traffic that you’re going to be pulling in. For a simple website with little to no content and low traffic, basic hosting solutions are enough.
However, if you want to do more online, you’re going to be adding a lot more content online and marketing to a lot of people to come and visit your website. Traffic will go up, and so will your need for resources.
So, analyze your hosting plan and see if it’s enough. If it isn’t, consider upgrading your web hosting solution. Cloud Hosting is emerging to be the preferred hosting solution for growing businesses. The use of multiple servers to store your site data ensures optimum data security, making Cloud Hosting a safe and secure hosting solution.
However, before upgrading to a Cloud Hosting plan, see if your existing hosting provider is the best choice for that upgrade. If they have a history of having unsecured, unreliable hosting offerings, move away. Choose a web hosting company that can cater to your needs. Your new hosting provider will help you with migrating your website to their Cloud Hosting platform.
2. Decrease load-times
Load time refers to how long a page on your website takes to load. It depends on several factors, including resources, the layout of your website, and your caching settings.
One way to check your website’s performance is to use a tool like Google Pagespeed Insight. It’s a free tool. Enter the URL of your website in the tool, and they’ll tell you how fast or slow your site is.
Not just that, these tools will also tell you what you can do to make your website faster. It usually includes implementing caching, using web-optimized media, and improving your website layout. Popular Cloud Hosting providers guarantee an uptime of more than 99.9% and offer pre-bundled CDN (Content Delivery Network) and caching solutions to boost your page load speeds.
3. Move your products online
While this might seem obvious, it’s important to note that moving products online isn’t as simple as you might think. For starters, there’s all the cataloging that you’ll have to do. In addition to that, you’ll also have to add an e-commerce module to your website. It will allow customers to shop and conduct safe transactions on your website.
In the meanwhile, create good descriptions for the products or services that you’re selling online. A good explanation of your product will give customers a better idea of what they’re buying. Also, figure out your shipping strategy if you’re selling a physical product to your customer. You’ll also have to decide how much you are going to charge for shipping.
Finally, ensure that you have a few reliable payment methods on your website. Bank transfers and credit cards are always there, but people like using easier, quicker methods like PayPal or Stripe. So, make sure that you add plugins for that.
4. Improve SEO
SEO stands for Search Engine Optimisation, and it’s crucial if you want to be discoverable online. The better your SEO, the higher you will be featured in Google’s search results. Having good SEO is like free advertisement because it drives traffic to your website through organic search engine results.
There are several things that you can do to improve your website’s SEO. Use keywords, write helpful blogs, improve existing content, add your business name and location, use meta descriptions on your blogs so that people can get the gist of your blog in at a glance, optimize your images, and add alt text to all your images so that search engines like Google, Bing, and Yahoo can file them better.
These are just a few of the things that you can do. SEO is an exhaustive subject in itself. So, there’s always something more to do.
5. Implement an intuitive website layout
Modern websites, at least the successful ones, are easy to use. They are uncluttered, you can get information quickly, and shopping on their pages does not take ages. Accessibility isn’t just a great feature. It’s a design language.
Ease of use and intuitive design are crucial if you want your website to be successful. Ensure that you don’t overload your pages with too much irrelevant content or unnecessarily intrusive designs. Make it easy for people to shop, and they will.
There are a lot of bad things about this pandemic, and small businesses may seem like just another unlucky victim. But that isn’t the case. If you’re willing to move online, create a great website, and adapt to this change, there’s profit to be made. Business is still happening; it’s just that it’s moved to another location — the internet.
The revamping of your website should begin with a thorough assessment of your hosting solutions. It’s the bedrock on which your site will reside. So, if that seems shaky, move elsewhere. A lot of leading web hosting companies have great offers if you migrate to their plans. So, take advantage of these offers.
ResellerClub offers attractive web hosting solutions that offer a cost-effective platform for your website. Our Cloud Hosting plans offer the simplicity of site management with cPanel and a powerful hosting platform with SSD-based storage solutions. Also, get fully managed hosting plans, free 99.9% uptime guarantee, 24×7 dedicated tech support, pre-integrated Content Delivery Network and Varnish cache, Softaculous app installer, and one-click resource scalability to manage the traffic spikes. We also offer free data migration to transfer your hosting to our Cloud Hosting plans efficiently and effortlessly. Get in touch with us for more details!.
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