Strong and effective communication is the backbone of every relationship — even the one with your customers.
Prioritising customer engagement through consistent communication is one of the key elements of business success. Your customers will not only appreciate and remember your business but are also more likely to remain loyal and recommend you to others.
If you’re wondering how to increase customer engagement, one of the most effective ways is through emails. Personalized and customized emails have proven to ramp up engagement and drive desired results.
However, one must opt for professional email hosting, that integrates with your domain name rather than using Outlook, Yahoo and the likes. Say, for example, your e-commerce store is called ‘Shop Luxury’. With a professional email hosting service and domain name, you can send email communication through addresses like email@example.com. This will have a higher recall value and credibility than a generic firstname.lastname@example.org.
If you’re still wondering how email hosting works and why you need it, here’s a quick look at the many benefits it brings for your business:
- Boosts credibility
- Enhances security
- Increases conversions
- Creates a strong brand identity
- Ramps-up customer engagement
Alright, now that we’ve established how email hosting works, let’s look at some strategies to answer how to increase customer engagement with emails.
How To Increase Customer Engagement With Effective Email Strategies
When it comes to boosting engagement and conversions with email it’s all about attention to detail. It’s never about what you say, but how you say it; similarly, it’s not about how many emails you send, but how relevant they are. One of the biggest mistakes businesses make is underestimating the human aspect of communication. Yes, being professional does not mean you need to keep your communication strictly transactional. So let’s look at some strategies that will help you get better results with emails.
Professional email hosting is the most important aspect when it comes to boosting engagement and conversion. This not only makes you more recognizable in a crowded inbox, but professional services also come with better security features. Your customers are more likely to open and engage with your emails when they know the source and they can trust you to keep communications secure.
Personalization always gets noticed, makes an impact and is far more likely to get desired results. From the simplest personalized message that includes your customer’s name, to more advanced personalization features that understand your customer’s buying or browsing history to make relevant recommendations — everything makes a big difference. Additionally, personalization lets your customers know that their needs matter and that instantly gets them hooked.
Be Mobile Responsive
Today, customers make quick on-the-go decisions. Most people rely on their mobile devices to check emails and that means your emails must be mobile-friendly or you’ll miss the mark. Choose templates, images, media files and fonts that are all optimised for mobile. Make it easier for your customers to engage with you, and make decisions.
Be Creative and Crafty
The subject line is the first impression you’ll make — it can make or break the deal for you. Being creative and crafty with your subject lines is extremely important to compel customers to go ahead and open your email. It doesn’t stop there! Continue being creative with the email messaging, the images you use, and all the important information that you want your customer to notice.
A direct and compelling call-to-action, like ‘Buy Now’, ‘Download Now’, etc. helps the email reader know what you want them to do. It makes your messaging clear and allows the customer to take quick actions. Always use a strong call-to-action message and make sure it’s a clickable button that takes the reader to the desired website or landing page.
Review, Test and Analyse
Always review your messages to ensure there are no errors, and all the buttons and links are working. Next, send a few test emails to yourself and some team members and make sure it’s working fine across different devices. Hit send! The last and most important step is to check your email reports to analyse how your customers engaged. This will help you craft stronger and better communication in the future.
Get Ready to Boost Customer Engagement
Emails are a direct, personal yet professional way of communicating with your customers. Professional email hosting helps your brand stand out, gain credibility, creates a strong recall value and creates a strong brand identity.
Engaging with your customers from time to time allows you to get a better understanding of their needs, expectations and pain points. This, in turn, allows you to offer the right solutions, stay relevant and let them know that you value their needs.
Get professional email hosting today, and start engaging!
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