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People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database server settings, enabling distributed DNS that is optimized for speed, enforcing resource limits on shared servers, optimizing resource-heavy services, etc. to name a few. Website content compression is also one of the solutions available.

In this article, we’ll understand how to compress a website using cPanel. But before that let us see what website content compression is.

What is website content compression?

Websites are either hardcoded or built using website builders such as WordPress, Weebly, etc. These websites consist of several pages, each of which contains huge amounts of data. Every page load for these websites require the loading of several CSS and JavaScript files which generally are several MBs in size. Loading these heavy pages takes a toll on the speed of your website. Website content compression can potentially fasten the websites’ load speeds. This step is taken before your website content travels to your users’ browsers. 

What difference does website content compression make?

Website content compression is known to enhance the overall performance of the website by boosting the site load speeds. It enhances the performance of your website which helps your visitors experience instantaneous efficiency and top-notch functionalities while they interact with your website.

How can you implement website content compression?

If your website is hosted on hosting plans that offer cPanel support, for instance, VPS Hosting or Dedicated Hosting, then website content compression is a simple task. 

Using cPanel and WHM you can compress your website using the option called ‘Optimizing Website’. This option does nothing but compresses the website content to a few KBs, thus ensuring that the website loads quickly. This can be helpful not only from the customer experience point of view, but can also aid in better SEO rankings.

Implementing website content compressing within your cPanel is quite an easy task provided you have secured access to the cPanel. Here’s how you can do it:

  1. Log in to your cPanel account from your hosting dashboard
  2. Scroll until you reach the ‘Software’ section
  3. Click on the ‘Optimize Website’ option
  4. The ‘Optimize Website’ page will show you three options for content compressions:
    1. Disabled – This setting will be selected by default which means that your files aren’t compressed.
    2. Compress All Content – This option will enable compression of all the files that are sent to your users’ browsers.
    3. Compress the specified MIME types – This option allows you to compress specific content which can be manually selected by you.
  5. Select the option that best meets your needs and click on ‘Update Settings’

And that’s all! The ‘Optimize Website’ tool is extremely beneficial if you wish to give your website visitors a flawless experience, and is also pretty easy to use. We hope you understood how to compress a website using cPanel. 

If you have any queries, you can post your questions/queries below in the comments section.

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Neha MestryNeha MestryNeha is a Content Marketer in the day, and an illustrator in the night. With a profound interest in art and all things creative, Neha often indulges in creating content in various forms - blog posts, watercolour paintings, digital illustrations, and quick doodles. Oh, and she can survive an eternity on a deserted island as long as she has books (read: fiction only) by her sideView all posts by Neha Mestry