MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with Shopify, let us first take a look at what Mailchimp is and how it helps businesses.
Mailchimp is an email automation tool used to send out marketing and transactional emails in bulk – so if you have a business that caters to consumers online, it’s very likely you’re using a service similar to Mailchimp, or better yet, Mailchimp itself for sending out notifications and offers to your customers via email. Mailchimp, now a public company, owns more than 60% of the Email automation market, it is the go-to option for both brands and SMEs equally to start sending out emails for their online businesses.
Shopify, on the other hand, has a similar level of dominance in the E-Commerce software market and is the second most commonly used E-Commerce platform after WooCommerce, with 800,000+ merchants on their platform and growing. Once Mailchimp for Shopify app was launched on Shopify apps store, it gave users ease to automate a lot of transactional and marketing emails further augmenting Mailchimp’s adoption and user base. If you happen to be a user who used these two services together it’s not the end of the world, there are many workarounds to keep Shopify and Mailchimp running together. We’ll be exploring those options in this series.
To be on the safer side, Mailchimp recommends that you integrate via a third party like ShopSync, Automate.io, Zapier, etc. before, disconnecting Mailchimp from Shopify. Further, subsequent to the installation of the new integration, it is recommended that you pause all active automation to avoid sending duplicate emails to your customers once the new automations are set up.
In this 3 part series, we’ll be discussing the different options Shopify store owners have to keep using Mailchimp’s platform where they’ve been collecting a lot of data over time. The focus of this article is integrating Mailchimp with Shopify using ShopSync.
ShopSync is an app on Shopify built by a group of Shopify store owners and developers and was built specifically for this use case and has been live since March 2019. This is a completely free integration with features like trigger automation, customer segmentation, pop-up forms, recommended products, etc.
Following are the features you could use on ShopSync –
- E-commerce tracking and Reports’ feature
- Product Content Block
- Product Recommendation Content Block
- Promo Code Content Block
- Product Retargeting Emails
- Pop-up Signup Form
- Google Remarketing Ads
- Merge Tags
Having seen what is ShopSync let us move on to the steps taken to integrate Mailchimp with Shopify using ShopSync.
Steps to Integrate Mailchimp with Shopify using ShopSync
Log in to your Shopify store and click ‘App Store.’ Locate ShopSync on the list (or you can directly visit the app page here) and click ‘Add App’. Next, click on ‘Install App’ and then on ‘Connect’ Now, a popup window will appear come up in which you have to enter your MailChimp login information and then click on ‘Log in’
Should you fail to do so, one of the issues that could be faced is the disruption of campaigns that have a product recommendation block.
After installing ShopSync and creating a new connection to your Shopify store, the next step is to pause and then migrate(Step 3) your active automations to ShopSync. This will prevent the sending of duplicate messages. The automations that need to be paused include abandoned cart notifications, order notifications, and product retargeting campaigns.
To pause your active e-commerce automations, go to the ‘Campaigns’ page and look into the drop-down(refer Fig 2.1) menu to get to the particular automation being sent from Shopify and then click ‘edit’. Now.’ Now, click on ‘Pause all emails’ or, for some automations, ‘Pause and Edit.’ Repeat the steps from ‘Edit’ and ‘Pause…’ for each automation.
For the Migration, visit this link. The Migrations will automatically complete and after that, you can disconnect the Mailchimp for Shopify integration.
That’s it! You’ve successfully integrated your Mailchimp with your Shopify account and no longer need to depend on the Mailchimp for Shopify App – control what the integration does for you through ShopSync’s dashboard. The next part in this series, we’ll show you how to integrate your Shopify account with Mailchimp using Zapier and discuss the additional features Zapier offers compared to ShopSync.
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