How to Diversify Your Instagram Marketing Strategy

The marketing landscape has shifted dramatically over the last thirty years. For three decades since the dawn of the internet, marketers have been adapting to innovations to reach their intended audiences. In 2018, that basically means social media. But not all social networks are created equal. First, dig around and see where your target audience is active. For example, some brands can achieve monumental success on Facebook while having virtually no presence on Twitter. Enter Instagram. It’s pretty hard to imagine that eight years is all it took for Instagram to transform from a minor photo-sharing app into a bona […]

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How to Build an E-commerce Website – A Step by Step Guide

If you’re one among those who have been thinking of launching an online business, then this post is for you. Starting a new business requires the right strategy with a lot of time and effort. And one of the most important things is building an online store to sell your products. In this article, I’ll walk you through what you need to take care of before launching a website and then how to build an e-commerce website. Setting the Base for Your Business An idea is what gives birth to everything we decide to do and later on accomplish. Thus, […]

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Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

Communicating and connecting with your website’s visitors is essential as each of them are your potential customers. However, capturing their interest and getting to know their concerns in order to cater to them is tricky as you run an online business. A ‘Contact Us’ page is the perfect solution to give out important information to your customers so they can get in touch with you. A ‘Contact Us’ provides the most basic information like registered address of the company, phone number, e-mail addresses and social media links. Alternatively, it even includes a customer-centric form asking details like name, the subject […]

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Strategic Marketing Tactics For Saas Companies

Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it is worth $116.4 billion and is expected to reach $164.29 billion by 2022. And with 4 billion people using the Internet as of 2018, the […]

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Domain names and SEO: Everything you need to know!

The two most frequently asked questions that business owners ask in the context of SEO when buying a domain name are: 1.      Do domain names affect SEO? 2.      How do new domains help with search rankings? In this post, we’ll solve the mystery sans the complicated jargon. A new website is like a blank slate in the eyes of Google and other search engines. This website is treated the same way as any other new site. According to Google, two newly registered domain names are given equal weight when it comes to search rankings, provided everything else is identical. For […]

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what is managed wordpress hosting

What is Managed WordPress Hosting?

WordPress occupies the largest market share in terms of personal blogging and CMS platforms. This is largely because WordPress is free and easy to setup, very user-friendly and has a plethora of plugins and themes that can help you design and develop a website just the way you want it. The rise in the user-base has led to hosting companies offering WordPress Hosting. The whole objective of this Hosting is to have a hosting environment that is highly compatible with WordPress websites and its development. When we talk about Managed WordPress Hosting, it is more so to provide maximum support […]

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Difference between wix and wordpress for blogging

The Battle of the Blogging Platforms – Can Wix hold a candle to WordPress?

The terms ‘blog’ and ‘website’ are sometimes used interchangeably on the internet today. Therefore, let’s take a look at what really distinguishes a ‘blog’. What makes a blog? Web pages with a series of posts in chronological order that allow comments from readers. In other words, content that will be regularly churned out takes centre-stage. Setting up a blog is not difficult. While there are several blogging platforms such as WordPress, Blogger, Medium, Wix, Weebly and many more, each has its pros and cons and to stand out in the crowded blogging world, you will need to pick the right […]

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4 Easy Fixes to Restore Traffic Post Redesign

Redesigning is a big effort. The intent of redesign could be to improve content, design, product offerings, etc. to make your website more user-friendly, all in the effort to encourage more hits. However, while the purpose of redesign is to improve traffic or user experience or both, your website could actually see a decline in traffic right after the redesign. Although traffic drops after redesign is a general trend, a drop greater than 10% is worrisome. Why does redesign cause a traffic drop? In order to serve the new version of your webpages, Google needs to crawl and index them […]

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