How Great Design Boosts Your Business Growth

For the last few decades, design in all its types and forms made a fantastic twist. Traditionally, it was about beauty and aesthetics. But somewhere around the 2000s, design started to become a primary motor of innovation. Today, it’s not only about making things look nice, but also about the way of thinking and working. In fact, design principles became so appealing that people started to use them as guiding points for transforming organizations. This led to the emergence of business design – a discipline about applying design thinking to the organizational structure. Though this approach is all the rage […]

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How to Develop and Test a Site Using Mobile-First Design

Back in 2015, an Ericsson study forecasted that by 2020 70 per cent of the world’s population will be smartphone users. Three years later, it appears the study’s findings still ring true, as 51 per cent of the total global internet traffic now comes from mobile devices. It may seem like a natural progression for users, but for designers, this further highlights the importance of embracing a mobile-first website design. And although there is an increase in app usage, mobile-first design continues to be advantageous as it makes any site compatible regardless of operating system or device used, allowing businesses […]

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5 Things to Look Out for in SEO Friendly WordPress Themes

Choosing a theme for your WordPress website is a tough task. The theme should be user-friendly and enhance the design of your website. Imagine you are running a clothing line business, and your website theme gives emphasis to text rather than images and where the colours are all dull and black. Won’t it put off your potential customers as opposed to a lively and colourful theme that would instead encourage visitors to explore more and eventually purchase a product? However, amidst choosing the theme and customizing the design, one thing that is usually overlooked is the SEO aspect. As a […]

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Brutalist Design: Is it for you?

Touted as one of the web design trends of 2018, Brutalism has been growing in popularity. So what is Brutalism and where did it come from? What is Brutalist design? The word “Brutalism” comes from the French word béton brut which translates to “raw”. ‘Brutalism web design has its roots in architectural design. In the 40s and 50s, post World War II, much of Europe was rebuilding after the great destruction that rampaged the cities. These new buildings rather than being lavish and expensive, were simplistic, practical, cost-effective and much quicker to build. Architects designed to meet the purpose. These […]

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Storyboarding: Business Benefits and Softwares

In today’s tech-savvy world, most people have a computer or at least a smartphone with an internet connection. They browse content in the form of text, images, audio and video. According to a survey by HubSpot, respondents spent around 1.5 hours per day watching videos. As a designer or developer, marketing your brand is important and one way is with the help of videos. If you are able to tap the potential of video marketing then it will directly impact the growth of your website and clientele by means of increasing traffic. Videos, after all, have the power to persuade […]

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How to Use Custom CSS in WordPress

While WordPress offers users thousands of themes to use to launch a website as quickly and easily as possible, it does not disappoint those who would love to use an existing theme and still stand out from the crowd. This is exactly what most web professionals who want to set up their own website do through tweaking the CSS of their WordPress theme or template. Not to mention that custom WordPress themes are a great way for WordPress developers and designers to earn some extra income. If you’re looking for a way to break into this opportunity or just put […]

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Does Writing Impact UI

We are surrounded by writing be it in the form of news bulletins, articles, emails, listicles etc. both in the physical and virtual world. It is in this regard, that messages need to be universally understood by everyone irrespective of who is reading them. In this article, we’ll discuss if writing impacts UI and also touch on how to curate your content so that it helps in the growth of the brand. Importance of Written Language in UI Content and web design always go hand-in-hand. And as the saying goes, ‘content is king’. When we talk about UX or UI […]

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Gamification in UX to enrich User Experience and Engagement

We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience. In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement. What is Gamification? Gamification in simple words means using game […]

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