Design Your Calls-To-Action to Increase Conversions: Here’s How

Calls-to-action play a key part in helping convert visitors to leads or sales on any website you design. It’s all in the messaging, design and the placement. The type of site, the target audience and the desired action can give you a direction on how best to design these buttons. We tell you how you can design some kicka$$ calls-to-action to immediately convert your visitors into clients in just 3 pointers!

1) Know which all buttons you can have: A website can have various calls-to-action depending on the aim of the button. You can experiment with different buttons to get the desired results. You can design your call-to-action depending on the kind of product you’re offering your visitors:

  • For an online e-commerce platform an ‘Add to Cart‘ is sensible for customer purchase for a product available online. If however, you have multiple products displayed, a ‘Buy Now‘ makes more sense than an ‘Add to Cart’.
  • If your aim is to increase registrations for a program, you can also offer a ‘10 Day Free Trial‘ to test if sampling works
  • You can have an ‘Enroll Now‘ for a webinar followed by a ‘Sign Up Now‘ option giving the visitor an option to still enroll for the webinar without signing up. A ‘Sign Up’ is a direct call-to-action.
  • If the purpose of your website is to disseminate information or has a brochure interface, a ‘Learn More‘ or a ‘Download Now‘ (for a guide or manual) is a good call-to-action to have, followed then by a ‘Sign Up‘ if your aim is to garner leads form it.
  • In case your service or product has an offline deliverable, a call-to-action like a ‘Book My Seat‘ for an event / concert is apt. The online action creates a desired offline experience.

A good way to further experiment with the buttons you can have is to:

  • Analyse the devices your traffic is coming from: If your website has traffic from mobile devices, it could be useful to have a call-to-action like ‘Call Now‘ or ‘Give a Missed Call‘. If a lot of your traffic is from social media, it’s good to have a ‘Share‘ icon for your visitors to share your program or event for others to see.
  • Customise Calls-to-action based on where your traffic is coming from: Experiment with different variations of calls-to-action from different landing pages. For example, at a Checkout page, a ‘Add Combo‘ or ‘Frequently Seen Together‘ call-to-action gives your customer an option to add another product/ products. After the transaction is complete, you can have a ‘See Similar Products’ or ‘Also Buy’ call-to-action so your customer can browse more of your products rather than exiting the page when the transaction is complete.

Here are some good calls-to-action you can have.

green-call-to-action-buttons-all (1)

2) Know where you can place them: It’s important for your calls-to-action to be the stand-out part of your website which means optimising your negative space. A good design will incorporate blank space between your content and button and maintain a balance. Here’s what you can follow:

  • Maintain enough space around the buttons to avoid clutter

  • Go with the Rule of Thirds to determine the amount of space you need
  • Negative space gives room for your buttons to stand out.
  • Pick a distinguished area to place your button

On the first fold of your website


Or in the center of your layout

3) Know the Content You want to Use:

  • Go with first person speech. For example, instead of “Buy Your Hosting Here” , go with “Get My Hosting Now
  • You can also create a sense of urgency with the text like ‘Buy for $50 $25‘ or ‘Get 50% off TODAY‘. These calls-to-action result in pretty impressive click through rates
  • The bait word “FREE” is quite an enticing word. Use it in your button to get a better result. For example, “Get My FREE e-Book
  •  “Click triggers” like testimonials, Anxiety suppressing info (No credit card required, Cancel Anytime), List of Benefits are all useful information to include under a button

  • Get creative. Use “unconventional” call-to-action texts. Huemor‘s homepage website uses harmless reverse psychology to get any visitor to click on the call-to-action. Let’s face it… this makes you want to click on the button!

‘Follow The Magic’ creates suspense and surprise just in text, inviting visitors to click on it.

Go ahead, take these awesome tips & create calls-to-action your visitors can’t resist clicking on!

*The above images are for illustration purposes only. ResellerClub has not claimed any copyright or IPR. Please contact us or leave a comment if you would like to be attributed.

About Amrita

AmritaAmrita is a marketing specialist by profession who loves writing, music and animals.



Amrita is a marketing specialist by profession who loves writing, music and animals.