Turbocharge your business by unlocking the potential of your web presence. Make the most of your website, boost your traffic, run marketing campaigns like a pro and benchmark yourself against the best Small and Medium Businesses! Through articles in the SMB category, we want to help small and medium businesses gain a foothold online, get tips, videos and more to optimise your day to day operations, marketing, sales, analytics and strategy.
As a platform that powers over 5 Million SMBs around the world, we share solutions for common problems you may face and tell you how to make the most of your limited resources – time management, product & project management and talent acquisition & retention.
Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently. In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and…
We at ResellerClub believe in providing the best quality service and excellence to you, our resellers. At ResellerClub, we’ve partnered with over 2,00,000 resellers all around the world to enable them to flourish in their businesses through our products and services. Over the past few years, we’ve published stories of our resellers in their own words to let you, the readers know about them, as well as, help budding businesses gain insights from their experience.…
When your company collects user data, you pit convenience against protecting people’s privacy. As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025. According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge. Research from the…
Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…
The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively. If we talk about India specifically, then this particular market has shown…
Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of…
Knowing your product and business niche is of utmost importance, as the success of your business depends on your product, your marketing abilities, and how well you know your customers. However, when it comes to online businesses there are two more critical things that you should take care of. First, the domain name of your business website and second, your hosting – viz. type and service provider. Choosing the perfect domain name is comparatively easy…
MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with…
Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways. M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile…
Running an online e-commerce business takes a lot of strategizing and planning. Right from setting up your website, to selecting the right web hosting, and most importantly choosing a payment gateway for your store. To make your work easier we have compiled a list of the 5 best online payment gateways in 2019. Do Payment Gateways Affect your Business? Choosing the right payment gateway is crucial when it comes to the success of your e-commerce…
