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Acquiring new customers and improving your value delivered to existing clients forms the basis of any business and here you can get all the best ideas on how you can grow your business and even help your customers expand theirs. Whether you are a Web Designer, IT Services Provider, Web Host or a Digital Marketing Agency, you can get tips, trends, news, case studies, guides and more on Events, Word-of-mouth and digital channels such as Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing here. Promote your business effectively, maximize return on investment for your marketing spends and gain an edge over your competitors with relevant market analytics and tips from experts!

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Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need…

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…

Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media…

Social media has the power to drastically change how we market our products and services to the public. With millions of people interacting with these platforms every day, it’s no wonder that social media marketing has become such a powerful tool in today’s digital world. When Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened for brands across the platform. This feature enables users to post a photo…

If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier.…

On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is…

Creating a blog which one can use for affiliate marketing is a simple way to make money right at home. No specific experience is needed, but there are several rules one should follow to improve the chances of success. Affiliate Marketing to Make Your Writing More Profitable Sharing your experiences and thoughts is now easier than ever. You might think that a blog is just a way to tell people about your interests and maybe…

Data runs this world. Numbers are what help any businessman make sense of exactly how his concern is performing. Growth cannot be proven if there are no numbers suggesting the same. People place their faith in numbers, even though some agents might misuse numbers to state a point. Hard data is the lifeblood of business processes. And with the increasing abundance of data, it becomes all the more important to derive the right insights…

WordPress really is the Holy Grail of the internet. Over 32% of websites are powered by the script. The downside or really, the upside to WordPress is that it allows customization to the T. Web professionals can use thousands of plugins to customize their WordPress experience to fit exactly what they need and want from the script. For e-commerce website owners, one of the most popular plugins to do this on WordPress is WooCommerce. Read…

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