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Acquiring new customers and improving your value delivered to existing clients forms the basis of any business and here you can get all the best ideas on how you can grow your business and even help your customers expand theirs. Whether you are a Web Designer, IT Services Provider, Web Host or a Digital Marketing Agency, you can get tips, trends, news, case studies, guides and more on Events, Word-of-mouth and digital channels such as Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing here. Promote your business effectively, maximize return on investment for your marketing spends and gain an edge over your competitors with relevant market analytics and tips from experts!

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It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you?…

Can coupons save you from the pandemic? Not literally, but they could help you save money especially since online shopping trends have increased since COVID-19 made its appearance in public. Exponential access to the internet and smart devices has changed consumers’ lifestyle and preferences. Furthermore, it has been proven to be less likely impacted by a global pandemic or restrictions since the dawn of quick and easy worldwide door-to-door shipping. Do you know what could…

I often find myself looking at children and thinking, ‘I wish I could be a child again!’ Of course, this thought usually stems out from observing a child’s unbound joy, carefree nature and absolute innocence, but if I think deeper there’s so much more to being like a child. Yes, I honestly believe that if we could all be a little more like children, we could be more successful adults. How? Well, before I lay…

In this digital age, we’re surrounded by and consume content in all forms — be it blogs, videos, podcasts, e-books, etc. the list goes on. No matter the type of content, the one thing that connects them all is, all these content forms are online – on a website. When we talk about websites, the first thing that comes to mind is ‘Google’, at least this is what comes to my mind – as this…

Let me ask you a question: What makes up a business’ online identity? It can often feel like we’re underestimating just how much the internet has changed the way companies & stores operate. Whilst many business owners still talk about it as if it were just another tool to be used by companies looking to grow their audience, in actuality, it has altered the very fabric of the modern business landscape in ways that people…

As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more — and that inspired me to take the conversation forward with this piece. Have you ever been in a Copywriting Vs…

Let’s face it, making money while you sleep would indeed be a dream come true. Albeit, it’s probably one of those dreams that can never really come to pass. Scratch that thought. Yes, you CAN definitely get hold of one such lucrative revenue stream.But how? Enter: Affiliate marketing. Think of it as a way to direct your existing audience to recommendations that could help actualize sales. Understanding Affiliate Marketing Here’s how affiliate marketing works: You…

I’ve been copywriting for close to 8 years, professionally now. I started out with social media for a media brand and now lead the content marketing efforts for a tech company. My experience ranges from writing for social media through Facebook captions to website copy to blog writing. In all this time, I have come to identify a few key pointers for great copywriting for those of us who struggle with how to write content…

Over a period of time, you must have seen how YouTube as a platform has grown with different types of content creators putting up videos for various purposes. Some inform, some entertain, some enable you to decide whereas some motivate you. The truth of the matter is these videos, across genres, hit home because the YouTuber him/herself believes in that content and wants to convey something important to us through these videos. With time as…

Customers need more than a good product to sway them towards one brand or another. The field is getting more and more competitive by the day and the difference in quality is becoming harder to discern. As a result, companies need to find ways to stand out from the pack to acquiring new customers and, more importantly, retain loyal customers. And personalization is the best way to do it. But how can you personalize your…