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What is Customer Churn? Why do we need to measure the churn rate? Why focus on customer churn and not growth? How does one reduce the churn rate? If you’ve been trying to find the answers to these questions, we’ll try and do that by the end of this blog! Customer churn is an important metric. Although technically it shows ‘loss’, it is a measure that can help you gain more. Simply put, customer churn…

In 2014, when Pete Frates and Pat Quinn, members of the Texas ALS Association, launched the Ice Bucket Challenge, they didn’t know what a viral success it would become. The challenge quickly became popular among celebrities, who decided to participate in it to spread awareness about the association’s main cause – Amyotrophic Lateral Sclerosis. Among these celebrities were Chris Pratt, Robert Downey Jr., Barack Obama, Donald Trump, and Bill Gates, whose YouTube video featuring this…

2020 will go down in history as one of the most challenging years that tested our patience, skills, capabilities and capacities. Both personally and professionally, the year kept us on our toes (not literally considering the lockdowns!). 2021 is here and with it comes new learnings, new vigour and a whole lot of new business challenges and opportunities. If you look at the recent trends in digital marketing, the one thing that no business or…

It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you?…

Can coupons save you from the pandemic? Not literally, but they could help you save money especially since online shopping trends have increased since COVID-19 made its appearance in public. Exponential access to the internet and smart devices has changed consumers’ lifestyle and preferences. Furthermore, it has been proven to be less likely impacted by a global pandemic or restrictions since the dawn of quick and easy worldwide door-to-door shipping. Do you know what could…

I often find myself looking at children and thinking, ‘I wish I could be a child again!’ Of course, this thought usually stems out from observing a child’s unbound joy, carefree nature and absolute innocence, but if I think deeper there’s so much more to being like a child. Yes, I honestly believe that if we could all be a little more like children, we could be more successful adults. How? Well, before I lay…

In this digital age, we’re surrounded by and consume content in all forms — be it blogs, videos, podcasts, e-books, etc. the list goes on. No matter the type of content, the one thing that connects them all is, all these content forms are online – on a website. When we talk about websites, the first thing that comes to mind is ‘Google’, at least this is what comes to my mind – as this…

Let me ask you a question: What makes up a business’ online identity? It can often feel like we’re underestimating just how much the internet has changed the way companies & stores operate. Whilst many business owners still talk about it as if it were just another tool to be used by companies looking to grow their audience, in actuality, it has altered the very fabric of the modern business landscape in ways that people…

As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more — and that inspired me to take the conversation forward with this piece. Have you ever been in a Copywriting Vs…

Let’s face it, making money while you sleep would indeed be a dream come true. Albeit, it’s probably one of those dreams that can never really come to pass. Scratch that thought. Yes, you CAN definitely get hold of one such lucrative revenue stream.But how? Enter: Affiliate marketing. Think of it as a way to direct your existing audience to recommendations that could help actualize sales. Understanding Affiliate Marketing Here’s how affiliate marketing works: You…