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Acquiring new customers and improving your value delivered to existing clients forms the basis of any business and here you can get all the best ideas on how you can grow your business and even help your customers expand theirs. Whether you are a Web Designer, IT Services Provider, Web Host or a Digital Marketing Agency, you can get tips, trends, news, case studies, guides and more on Events, Word-of-mouth and digital channels such as Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing here. Promote your business effectively, maximize return on investment for your marketing spends and gain an edge over your competitors with relevant market analytics and tips from experts!

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Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up ‘Googling’ it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. A recent study…

In 2020, generic advertisements and worn-out slogans do businesses more harm than good. Forbes reports that 91% of consumers claim they tend to favor brands that personalize their customers’ experiences in the form of recommendations, marketing strategies, and advertising. With a plethora of brands to choose from, customers prefer to shop with the ones that make them feel appreciated. No matter what product you offer or what industry you’re operating in, personalization is crucial to…

Look around you. Think of all the brilliant and successful business owners that you know or look up to. What is the one common thing amongst all? What is it that sets them apart from the rest? I believe, and I’m sure you’ll agree, that it’s the ‘never stop learning and growing’ attitude that sets successful business owners apart from the rest. No matter which acclaimed business school you attend, or how big your business…

One of the primary reasons people want to make money online is because there is little or no cost involved. Unlike brick and mortar businesses, online money-making has made the lives of the people a lot simpler. But that doesn’t mean making money online sitting at home is simple. It takes time and effort, but if it’s done the right way, then there is no turning back. With this article, we will talk about how…

Most bloggers and YouTubers start off by talking about their niche or topic of interest, thinking that they will make their channel/blog a vast community and earn some money. In a bid to do the same, they rely on Google’s AdSense or YouTube, which, in the very beginning, helps them make money to some extent. However, these sources have their very own limitations, which may reduce the scope of any passionate blogger or Youtuber to…

Social media platforms have been a game-changer — for both businesses and customers. As a marketer, and a customer, I continue to be amazed by tailor-made content and promotions that pop up on my social media feed. My interests, who I follow, what I like and the types of things I look for; all contribute to the experience I have every time I log in to my social accounts. If you’re a business owner, you…

As digital marketing undergoes constant evolution, latest developments are taking place frequently. Each day, new development is made in the digital world. To upgrade the website to rank better on search engines, it is essential to remain updated about the latest changes. One such change is the schema-mark-up. Schema mark-up is the latest evolution in the Search Engine Optimization technique. Many digital marketing companies consider schema mark-up as the most powerful SEO tool. However, it…

COVID-19, Pandemic, Black Lives Matter, Instagram Reels, Lockdown, Unlock, Mental Health, Stock Market, Trump, China, India, Work From Home, DIY, Cooking, Recipes… Unless you’ve been living under a rock, all these things are a part of your day-to-day life today. Whether you switch on the television, browse through your social media feed, or even talk to someone over the phone — I’ll be surprised if at least one, if not all, are a part of…

Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business. Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such…

Have you ever bought something online only to be disappointed by what arrives in the mail? It’s frustrating! And it’s probably why most of us research a product thoroughly before finally making a purchase. We go through catalogues, check out reviews, and watch videos about products to ensure we make a good decision.  Out of all those options, though, video content has grown to be the most reliable. It tends to give a more precise…