Enter your Email Address to get subscribed to our Blog.

Category

Marketing

Acquiring new customers and improving your value delivered to existing clients forms the basis of any business and here you can get all the best ideas on how you can grow your business and even help your customers expand theirs. Whether you are a Web Designer, IT Services Provider, Web Host or a Digital Marketing Agency, you can get tips, trends, news, case studies, guides and more on Events, Word-of-mouth and digital channels such as Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing here. Promote your business effectively, maximize return on investment for your marketing spends and gain an edge over your competitors with relevant market analytics and tips from experts!

Category
Sort by

In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy. In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended…

Facebook has come a long way from its humble (yet highly controversial) beginnings at Harvard University. What started out as an online directory for students has now turned into a social networking platform that revolutionized the way we connect to the world. With more than 2 billion active users, it’s no surprise that Facebook eventually expanded its purpose, opening its doors to visionaries and entrepreneurs. In today’s day and age, it’s almost impossible to encounter…

Big Data refers to a huge amount of data. It may be a volume greater than you can imagine; Think of servers, information and various tools of great power, which allow you to access valuable knowledge about people, habits, etc. In addition, Big Data grows rapidly. Because they increase so fast, storing, processing, analyzing and managing them properly requires important work that gives many benefits in the medium and long term. Although it may seem…

As global internet usage continues to accelerate in growth, social media remains deeply embedded into the lives of the majority of online users. Approximately 4.4 billion users are now online, and social media consistently dominates the rankings of the world’s most visited websites. Twitter, in particular, continues to have a strong showing on ranking lists, despite oft-reported declines in the active users. It’s doing well in terms of advertising, too—with total ad engagements up 20%…

Artificial Intelligence, Internet of Things and Machine Learning are the current face of technology. In fact, there are numerous AI-powered devices, robots and algorithms to make our work easier. AI has penetrated into almost all the domains – be it health sector, education or business. However, the question remains, ‘how do machines interact with each other or take decisions?’ Well, the answer to this is simple – they follow patterns based on their previous history…

How do you picture a buyer deciding to purchase something off your site? Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are…

Businesses today are fighting for not just customers but their attention as well. They need instant conversion just like how their customers need instant support and gratification. This is the age of on-demand products and services and any company in this economy needs an app to reach out to its customers. Through native or hybrid apps, companies are looking to get more users onboard through apps and using them as avenues to offer better services…

Knowing your customers has always been the (not so secret) secret to success. This is why so many brands section off large sums of their marketing budget to proactive research and reactive data analysis. This information can often shed light on what your customers prefer in terms of shopping habits, product preferences, and other demographic information that can affect their behavior. But what does this information tell you about how your customers feel about your…

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively. If we talk about India specifically, then this particular market has shown…

Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of…

0