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Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it…

The two most frequently asked questions that business owners ask in the context of SEO when buying a domain name are: 1.      Do domain names affect SEO? 2.      How do new domains help with search rankings? In this post, we’ll solve the mystery sans the complicated jargon. A new website is like a blank slate in the eyes of Google and other search engines. This website is treated the same way as any other new…

WordPress occupies the largest market share in terms of personal blogging and CMS platforms. This is largely because WordPress is free and easy to setup, very user-friendly and has a plethora of plugins and themes that can help you design and develop a website just the way you want it. The rise in the user-base has led to hosting companies offering WordPress Hosting. The whole objective of this Hosting is to have a hosting environment…

Erasure Coding (EC), is a method of data storage which helps improve data redundancy and reliability. In an age where data integrity and reliability of storage structures is so important, techniques such as Erasure coding go a long way to building robustness into Storage Architectures. In Erasure coding, the data stored across the disk is fragmented into bits and each of these fragments is then encoded for a high level of protection and then stored…

Touted as one of the web design trends of 2018, Brutalism has been growing in popularity. So what is Brutalism and where did it come from? What is Brutalist design? The word “Brutalism” comes from the French word béton brut which translates to “raw”. ‘Brutalism web design has its roots in architectural design. In the 40s and 50s, post World War II, much of Europe was rebuilding after the great destruction that rampaged the cities.…

Driving traffic to your website is crucial when it comes to optimizing your website for search engines. However, prior to your website ranking on search engines, it is important that the search engine is able to track the content on your website. One of the simplest ways to accomplish this is through internal linking. What is Internal Linking? As per Moz.com, “Internal links are links that go from one page on a domain to a…

The terms ‘blog’ and ‘website’ are sometimes used interchangeably on the internet today. Therefore, let’s take a look at what really distinguishes a ‘blog’. What makes a blog? Web pages with a series of posts in chronological order that allow comments from readers. In other words, content that will be regularly churned out takes centre-stage. Setting up a blog is not difficult. While there are several blogging platforms such as WordPress, Blogger, Medium, Wix, Weebly…

It’s one thing to start your own digital marketing agency, but growing the business is an entirely different story. In my years of working with digital marketers, I’ve seen agencies reach their all-time high by following their own mantra for success. It’s an inspiring endeavour and one born from hard work and smart decision-making. This is what I’ll be discussing – how to grow your agency and increase your profit. Build Your Network If you…

WordPress powers over 31% of the world wide web, be in the form of websites, blogs, e-commerce portals etc. and understanding it is important for the success of your WordPress website. There are several WordPress training courses online, right from learning how to use WordPress to developing applications for WordPress. Depending on your needs you can choose a course to enhance your WordPress skills. In this post, we’ll cover the top 5 websites that provide…

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and…

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