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Strong and effective communication is the backbone of every relationship — even the one with your customers. Prioritising customer engagement through consistent communication is one of the key elements of business success. Your customers will not only appreciate and remember your business but are also more likely to remain loyal and recommend you to others. If you’re wondering how to increase customer engagement, one of the most effective ways is through emails. Personalized and customized…

Imagine this — You open your email inbox and are (un)welcomed by numerous emails. You recognize some, but some seem unknown, vague, and even malicious. There’s an email from sam1223@gmail.com that is confirming an order you may have placed and there’s another email from abc@furniturecentral.com that too claims to be about an order you placed. Without even opening the email you know whether or not you placed an order from ‘Furniture Central’, but can you…

Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…

MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with…

Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here. But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience. This article aims to educate you in terms of user onboarding automation, why your business needs it and how you can really…

Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need…

Hey there! My blog post this time, is to address a query you might have had about split delivery from a single domain. I’ve seen this being discussed on a couple of online forums so I thought it would be a good idea to shed some light on the topic. What is split delivery? Split delivery means emails will be delivered to the same domain but to two mail systems simultaneously. With split delivery, an…

On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is…

Instant messaging has done nothing to stall the importance of email for both personal and business use today. We use email often enough, if not everyday. Do we really understand how it works and which email setup will work best for our business? Let’s investigate that and in particular I’d like to address the difference between POP3 and IMAP. First, the basics. While I won’t bore you with the history of email, there are a…