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Designing for the internet, crafting User Interfaces, Interaction and the entire gamut of User Experience is a rapidly evolving set of skills that a select few have mastery over. Through our posts here, we aim to give you inputs from experts, analysis of the latest UI/UX trends, tips and hacks, videos from web design events, how-to’s, tools & more to help you deliver outstanding design to your customers. Our aim is to equip you with design knowhow and derive inspiration from fantastic execution of the basic principles to tackle challenges you may face in your everyday work.

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Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business. Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such…

Website design is about more than aesthetics. Some websites are visually beautiful but challenging to use and navigate. The best sites are designed with user flow in mind. This method puts the user at the center of the design process and offers a better overall user experience. In this article, we’ll review website design best practices and look at some strategies you can use to optimize user flow. Before we get too far into the…

Let’s imagine users searching for your product or service online: They enter a search query and come to your website. What do you have there to grab their attention and turn your website visitors into leads, compelling them to take action? Yes, you know that your offer is awesome, and your service is excellent. But website visitors are unacquainted with this fact. You need a website page that would explain and prove your awesomeness to…

If someone time travels from the past to 2020, he would be awestruck with 180-degree evolution in the mobile UX design process. They might feel amazed with Voice-based UX or would go overwhelmed with the scope of Artificial Intelligence in the domain. But, there’s one thing that they will find the same. Any guesses what is it? It’s nothing but the UX design principles. Over the years, various functionalities, technologies, and tools have been replaced…

We always try to find a solution to any problem we ever face. However, the idea is not always to find a solution but to find an optimal solution. ‘Design Thinking’ is a problem-solving approach. It can be applied by businesses to figure out strategies and solutions to enable seamless and perfect end results with a user-first and user-satisfaction approach. What does this mean? Let us understand this with the help of a problem-solution example:…

If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design. If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI…

Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…

The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…

Design is an amalgamation of several things as it draws inspiration from varied fields and areas. In today’s day and age, apart from emotions, intelligence and aesthetics, technology too plays a vital role. Service design is one such modern-day design influenced by marketing, project management and user experience to enhance services. Let us see what service design is and its principles in detail. What is Service Design? The term ‘Service Design’ originated in the year…

If you’ve been spending time comparing your website to the sleek, new designs of your competitors, you might be wondering if it’s time for a complete website do-over of your own. It sometimes seems easier to completely redo a site than to spend weeks altering the small details for an overall improvement. Web designers and developers might even encourage you to start from scratch with a whole new design, but don’t immediately drop thousands of…