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Design

Designing for the internet, crafting User Interfaces, Interaction and the entire gamut of User Experience is a rapidly evolving set of skills that a select few have mastery over. Through our posts here, we aim to give you inputs from experts, analysis of the latest UI/UX trends, tips and hacks, videos from web design events, how-to’s, tools & more to help you deliver outstanding design to your customers. Our aim is to equip you with design knowhow and derive inspiration from fantastic execution of the basic principles to tackle challenges you may face in your everyday work.

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If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design. If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI…

Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…

The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…

Design is an amalgamation of several things as it draws inspiration from varied fields and areas. In today’s day and age, apart from emotions, intelligence and aesthetics, technology too plays a vital role. Service design is one such modern-day design influenced by marketing, project management and user experience to enhance services. Let us see what service design is and its principles in detail. What is Service Design? The term ‘Service Design’ originated in the year…

If you’ve been spending time comparing your website to the sleek, new designs of your competitors, you might be wondering if it’s time for a complete website do-over of your own. It sometimes seems easier to completely redo a site than to spend weeks altering the small details for an overall improvement. Web designers and developers might even encourage you to start from scratch with a whole new design, but don’t immediately drop thousands of…

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals,…

Einstein quoted, “If I had one hour to save the world, I would spend 55 minutes to define the problem and only 5 minutes to find a solution.” The above quote very much states the difficulty a customer service agent goes through a typical day. Most agents lack the necessary skills to interpret a customer’s problem, and as a result, end up giving suggestions and solutions that the customer is not looking for in the…

Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…

Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service? Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into…

In our previous post of the WebPro Panel Series, we covered the features of the revamped order management experience, right from purchasing an order, managing it to renewing it. In this third post of the series, we introduce you to our all-new Customer Panel – a panel that gives your customers the freedom to manage their own orders. Further, we will see how you can manage customers, assign orders to them and manage their panel…

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