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If you own an e-commerce business, it is of utmost importance that your website is always up and running. If this is not the case, it could lead to potential customer loss and in turn, affect your business negatively. Web server load balancing is the answer to keeping your business website running smoothly. 

In this article, we will understand what load balancing is and the benefits of load balancing. So without further ado, let us begin.

What is load balancing?

Load balancing is the mechanism that uniformly distributes data across servers or network resources, like disk drives, clusters, network links and more. The idea of load balancing is to use resources optimally, thereby reducing the response time which, in turn, improves performance and reliability. 

A load balancer is essentially placed between the user and the web server so that the server is not overloaded with incoming requests. Being an e-commerce website this can happen when you are running a sale or a popular product is available only for a short period of time. The load balancer can either be a physical device, software that is run on a virtual machine or a combination of both. 

Benefits of Load Balancing

Now, that we’ve understood what load balancing is, let us move on to understand the top 3 benefits of load balancing. 

1. Improved Scalability 

Website traffic can surge anytime but most likely during important events. For instance, if you run an e-commerce store then the traffic might spike when you are running a sale, or if you have an online tutorial website and a course becomes popular it might lead to several users logging to your website to access it. This sudden surge in traffic can lead to server failure, as the web-server is unable to handle the copious amount of traffic.

The answer to this problem is load balancing. Web server load balancing not only distributes the traffic evenly such that your web server isn’t burdened it also helps in improving website scalability. 

2. Reduced Failure Rates

A sudden increase in website traffic can hamper customer experience of your website as it leads to increased website load time and reduced scalability. Not only this, if your server is unable to bear the load it can lead to hardware failure. 

With load balancing, you can monitor your website communication channels regularly. This helps you figure out if your website server is not performing optimally. In such a case, you can fix the issue before it is too late and avoid website failure. 

3. Increased Flexibility

Performing website maintenance checks is important to fix bugs, update security patches and much more. If your target customer audience is only limited to your own country then you can most likely schedule your maintenance during the night time hours when traffic can be very less. However, if you run a global website then this can pose an issue. 

Load balancing helps you avoid downtime by shifting the load of the affected server to other servers and fixing it for the time being. It might so happen that your website doesn’t run at the perfect speed, nevertheless, it is far better than being completely shut for maintenance. 

Having seen the benefits of load balancing we hope you make sure your website has a dedicated load balancer in place to avoid website downtime. Be that as it may, if you are a new business, aren’t tech-savvy or even if you aren’t either but would love your hosting provider to take care of these things, we at ResellerClub are always happy to help. Our Cloud Hosting provides all the web server load balancing benefits listed above to ensure your visitor’s experience is smooth. A good user experience, after all, contributes largely to the success of your website and ultimately, your business. 

If you have any questions or suggestions please feel free to leave them in the comments section below!

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H. FatimaH. FatimaH. FatimaH. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time writing. She is presently a Content Marketeer at Endurance International Group (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading (an avid reader), watching foreign-language movies and public speaking.View all posts by H. Fatima