Advanced Ways to Optimize Your Landing Pages for Multi-channel Marketing

Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in a blogging platform or a separate host. It should have a landing page, which visitors are meant to see first upon accessing your website. Advertising and […]

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