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Swati Iyer

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Wondering How? Picture this: you create a beautiful website with intuitive designs, top-of-the-line products/services and spend a huge chunk of your marketing dollars on driving traffic to your website. Website traffic hits an all time high with customers selecting their products and adding them to their Shopping Cart. Then they abandon their cart and leave. This is one of the most frustrating roadblocks faced by an Ecommerce website, and most often than not SMEs tend…

The phrase ‘Internet of Things’ (IoT) seems to have caught Tech World by storm!  It has been a topic of serious debate in technology circles and has steadily gathered steam in the past few months! So what is the (IoT) wave all about? Is it just another buzzword or will it really alter the course of the Internet as we know it? Let’s get some perspective… What is the Internet of Things? Imagine that you…

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