The Rise of Calm Tech: What It Could Mean for Web Design

Gone are the days of interruptive marketing and pop-up ad campaigns. These tactics now irritate users and turn them against companies instead of attracting their attention and gaining their business. Instead, a new form of advertising is making waves. Calm Technology and the trend toward non-intrusive marketing are signs of the times. Marketers increasingly use content that provides meaningful interaction or exists in the user’s peripheral. Explore the trend and learn how to use it to reach your target audience. What is Interruptive Marketing? Traditional marketing that makes people stop what they’re doing is called Interruptive Marketing because that’s exactly […]

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