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Sam Makad

Sam Makad is an experienced writer and marketing consultant. His expertise lies in marketing and advertising. He helps small & medium enterprises to grow their business and overall ROI. Reach out to Sam Makad on Twitter at @sammakad.
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Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently. In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and…

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