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Neha Mestry

Neha is a Content Marketer in the day, and an illustrator in the night. With a profound interest in art and all things creative, Neha often indulges in creating content in various forms - blog posts, watercolour paintings, digital illustrations, and quick doodles. Oh, and she can survive an eternity on a deserted island as long as she has books (read: fiction only) by her side
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People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database…

Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…

The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals,…

With the advent of technology, the world has moved online; and those who haven’t, are on their way. Website creation is gaining momentum with tons of content creators, businesses, groups, etc. establishing their online presence on the internet. While everyone may not have the expertise to build a website from scratch, everyone does have several options available to use easier methods to get the same results. Creating a WordPress website using free themes, especially, is…

Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…

The second quarter of this year has drawn to an end and just like that, we’re through with the first half of 2019! The month of June closed with a good 31% rise in the total number of new gTLD registrations. While it wasn’t surprising to see .SITE, .TOP, .ONLINE and .XYZ retain their spots in the top 5 new gTLDs with the highest number of registrations, we did see a remarkable improvement in the…

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