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Nathan Sykes

"Nathan Sykes is the editor of Finding an Outlet, where he writes about the latest in technology and its effects on enterprise and society. "
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User experience, or UX, is often used interchangeably with user interface (UI) and other design principles. However, it’s much broader than that: Your company’s UX strategies define how customers and the public interact with your brand from top to bottom — not just your website. It can be a tricky thing to nail down, which is why UX designers should concentrate their efforts on these six trouble areas. 1. Build Feature Usability Among Desktop, Mobile…

For many, it’s been hammered home that Big Data and modern analytics technologies will revolutionize the marketing and sales industry. While many of us now accept this claim, we also take it for granted. Yes, Big Data can deliver significant results for marketing and sales professionals. But that doesn’t really matter. What truly matters is how and why. You see, if you don’t understand why the technology is so useful, or why it makes such…

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