How to Diversify Your Instagram Marketing Strategy

The marketing landscape has shifted dramatically over the last thirty years. For three decades since the dawn of the internet, marketers have been adapting to innovations to reach their intended audiences. In 2018, that basically means social media. But not all social networks are created equal. First, dig around and see where your target audience is active. For example, some brands can achieve monumental success on Facebook while having virtually no presence on Twitter. Enter Instagram. It’s pretty hard to imagine that eight years is all it took for Instagram to transform from a minor photo-sharing app into a bona […]

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