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Michelle Delgado

Michelle Delgado is a Content Developer & Marketer at Clutch, a B2B ratings and reviews firm based in Washington DC. She reports on web design and website builder software.
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Although approximately 1 in 5 customers rely on online reviews when making purchasing decisions, a survey by Clutch, DC-based ratings and reviews firm, revealed that 81% do not actually write reviews themselves. This paradox puts businesses in a bind. Customers want the best of both worlds: to read reviews without contributing any themselves. To address this gap, E-commerce businesses should focus on two distinct conversion goals: Driving sales conversions Converting customers into reviewers One popular…