Tips for Offering Incentives That Drive Customer Review

3 Tips for Offering Incentives That Drive Customer Review Conversions

Although approximately 1 in 5 customers rely on online reviews when making purchasing decisions, a survey by Clutch, DC-based ratings and reviews firm, revealed that 81% do not actually write reviews themselves. This paradox puts businesses in a bind. Customers want the best of both worlds: to read reviews without contributing any themselves. To address this gap, E-commerce businesses should focus on two distinct conversion goals: Driving sales conversions Converting customers into reviewers One popular method for achieving this goal is to offer small incentives in exchange for reviews. But before you begin handing out incentives to customers, make sure […]

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