Why People Use Ad Blockers And How they Impact Businesses

The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience. According to a survey from Visual Objects: Most people with ad blockers have used them for more than a year Ad blockers are most frequently used on desktops Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population. Businesses need to be aware of ad blockers’ effects on their websites and overall digital marketing strategies. Understanding why people use ad blockers can help […]

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