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Kate Khom

Kate is a passionate writer who likes sharing her thoughts and experience with the readers. Currently, she works as a real estate agent at Flatfy.ro. She likes everything related to travelling and new countries.
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In 2014, when Pete Frates and Pat Quinn, members of the Texas ALS Association, launched the Ice Bucket Challenge, they didn’t know what a viral success it would become. The challenge quickly became popular among celebrities, who decided to participate in it to spread awareness about the association’s main cause – Amyotrophic Lateral Sclerosis. Among these celebrities were Chris Pratt, Robert Downey Jr., Barack Obama, Donald Trump, and Bill Gates, whose YouTube video featuring this…

Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out. Essentially, video marketing is a component of an integrated marketing plan, aimed to increase audience engagement and boost social activity, mostly through social media. The strategy is built around one video or a series of videos that are connected to a particular…