Mind Games: Successfully Using Neuromarketing To Drive Sales on Your E-commerce Site

With technology shifting the marketing industry, neuromarketing has become integral in influencing the decision-making processes of consumers, especially when shopping online. When used right, neuromarketing in web design can improve customer engagement and increase visibility and sales—all done via collecting and analyzing unconscious behaviour. This article covers the basics of neuromarketing, discussing what it is and how it works, why it’s important for your e-commerce site, and how you can use it. It also provides examples of neuromarketing from successful brands. What Is Neuromarketing And How Does It Work? Neuromarketing is the science of measuring how marketing and advertising affect […]

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Why You Should Consider Using Video as a Background for Your Website

When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity of video, until when that’ll be the case is becoming an increasingly pertinent question. But before you think about utilizing the power of video as […]

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