Boosting Website Personalization Through Data Science

Almost 20 years ago Jeff Bezos predicted the rise of digital marketing and introduced concepts like “just in time inventory” that was revolutionary at the moment but have since become a common practice. In the same way, Amazon is continuing to revolutionize e-commerce by being as customer-centric as possible. This is another of Bezos’ ideas, voiced back in 1998 when he described the concept of a personalized store, tailor-made to the client. At this time, Bezos imagined a shopping referral service for Amazon’s 4.5 million customers, essentially 4.5 million stores catering to just as many people. It was only a […]

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