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Jake Leavy is a writer currently based in Perth, Australia who regularly writes for CandyBar and ReferralCandy, two SaaS tools that help businesses set up and run loyalty and referral programs.
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Loyal customers are the first step to success. As a web design business owner, not only can you rely on these customers to help cash flow, but also to help spread the word about your services to other potential clients. It is important to engage with your customers on a regular basis, both professionally and emotionally. What does this mean? Well, if you only engage with customers when there is money involved, they will quickly…