Understanding Email Open Rate and Tips to Optimize it for your Newsletter

On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is the average rate the accurate representation of your open rate? No, definitely not as it may vary from business to business. In that case, can […]

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MEAN stack vs LAMP stack: Choosing the right stack for your business

Development is a crucial part of any online business and choosing the right development stack goes a long way. For a long time, developers have been using the LAMP stack. However, with the advancement of technology and shift in the approach of dealing with web applications, web developers are gradually shifted towards the MEAN stack. In this article, we will understand what a stack is, the basic difference between LAMP and MEAN stack and figure out if you should be making the switch from one to another. Let us first try to understand what does a Stack mean. From a […]

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Server Location and its Influence on SEO

Have you ever wondered why some websites load faster and some take an infinite amount of time? Well, the answer is simple, it all depends on the web hosting provider, the size of the images uploaded on the website, other media files if any, and the server location. The next few questions that come to mind are: What is server location? How does it affect the website performance? How can it ensure productivity? Before we delve further into the topic, let us take a quick look at what is server location and does server location affect SEO. What is server […]

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NGINX vs Apache: What sets them apart

Apache and Ngnix are two of the most popular open source web servers today. These web servers power most of the websites hosted over the internet and can handle a vast variety of workload. Although it may seem like these two are similar and provide the same output, they differ in their performance and working. In this article, we will cover the basics of these two web servers and the difference between Apache and Nginx that set them apart. Apache: Apache HTTP Server or Apache as it is usually called was created in the year 1995 by Robert McCool. It […]

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Cross Browser Testing: What, Why and How to Test your WordPress Website

The growing popularity of mobile phones, laptops and tablets has led us to browse the internet for viewing various websites like social media, e-commerce etc using these devices, as opposed to the past when we only used a desktop to surf the internet. It is this trend that has made responsive website design extremely important. Every product developed needs to be tested both for the hardware and software, and a website is no exception. In this article, we’ll cover the software side of things – testing our website if it is compatible on different browsers the user will open it […]

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Importance of HTML Anchor Tag and How to Add it in WordPress

Importance of Anchor Link and How to Add it to your WordPress

We have covered the different kinds of linking a lot on our blog, right from internal linking to backlinking for SEO purposes. However, there is another type of linking and this isn’t really related to SEO or how to boost your website ranking but is equally important as it can improve the user experience on your website. These links are known as anchor links. In this article, we’ll cover what is an anchor link, benefits of anchor linking and how to create anchor links. So let us begin! What is an Anchor Link? Anchor links also known as jump tag/jump […]

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Conversational Commerce and the Reasons Businesses Need to Use It

Consumer satisfaction is at the heart of any brand. A satisfied consumer is more likely to return and even publicize your brand to others. In today’s day and age, one key thing that customers expect is value for their time and quick turnaround time for queries. Technology to the rescue! A business running without the aid of technology is a thing of the past. Today it is very unlikely for such a venture to sustain in the long run. In this ever-evolving and competitive business world, businesses need to discover newer ways to adopt technology to woo consumers and stay […]

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How to put WordPress Site in Maintenance Mode

How to put a WordPress site in maintenance mode

Maintenance is an important aspect of keeping everything in order, be it organising files or your business website. Anything that is well-maintained and up to date keeps you at the top of your game. In this post, we will be dealing with website maintenance. Imagine you run a WordPress powered online business and need to update your website to include certain new features. These features can range from revamping the design, content, fix a security flaw or a plugin etc. To achieve this, you will most likely have to disable your website or a particular page temporarily, in turn, displaying […]

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