How to put a WordPress site in maintenance mode

Maintenance is an important aspect of keeping everything in order, be it organising files or your business website. Anything that is well-maintained and up to date keeps you at the top of your game. In this post, we will be dealing with website maintenance. Imagine you run a WordPress powered online business and need to update your website to include certain new features. These features can range from revamping the design, content, fix a security flaw or a plugin etc. To achieve this, you will most likely have to disable your website or a particular page temporarily, in turn, displaying […]

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Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

The world changed, slowly and subtly at first and at a rapid speed in the past few years. This change has evolved with the numerous inventions and progress in science and technology. We are now in an age where machines are able to understand and process human tasks, performing them in a far efficient manner than we humans could. Artificial Intelligence and Machine Learning have become an integral part of our life, be it voice search, chatbots, Google search predictions and so on. This impact affects the way we run our businesses both online and offline. However, one of the […]

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How to Build an E-commerce Website – A Step by Step Guide

If you’re one among those who have been thinking of launching an online business, then this post is for you. Starting a new business requires the right strategy with a lot of time and effort. And one of the most important things is building an online store to sell your products. In this article, I’ll walk you through what you need to take care of before launching a website and then how to build an e-commerce website. Setting the Base for Your Business An idea is what gives birth to everything we decide to do and later on accomplish. Thus, […]

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Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

Communicating and connecting with your website’s visitors is essential as each of them are your potential customers. However, capturing their interest and getting to know their concerns in order to cater to them is tricky as you run an online business. A ‘Contact Us’ page is the perfect solution to give out important information to your customers so they can get in touch with you. A ‘Contact Us’ provides the most basic information like registered address of the company, phone number, e-mail addresses and social media links. Alternatively, it even includes a customer-centric form asking details like name, the subject […]

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Bond Beyond Boundaries with a .EU domain

12 marvellous years since .EU was launched and it has been quite a journey indeed! .EU has we all know is the ccTLD i.e the country code top-level domain for the European Union and a leader of domains in the European markets. Let us go back in time and see how it has fared from the time of its inception. Let’s Rewind: Launched on 7th December 2005, with the full registrations starting from 7 April 2006. 700,000+ domains registered in the first 4 hours. Total count at the end of Day 1: One million registrations. Total registrations till date: 3,654,876 (source: research.domaintools.com)   3 reasons why .EU is […]

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5 Things to Look Out for in SEO Friendly WordPress Themes

Choosing a theme for your WordPress website is a tough task. The theme should be user-friendly and enhance the design of your website. Imagine you are running a clothing line business, and your website theme gives emphasis to text rather than images and where the colours are all dull and black. Won’t it put off your potential customers as opposed to a lively and colourful theme that would instead encourage visitors to explore more and eventually purchase a product? However, amidst choosing the theme and customizing the design, one thing that is usually overlooked is the SEO aspect. As a […]

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How Page-Level Targeting Helps Improve Customer Conversion Rates

An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out targeting. In this post, we will be covering page-level targeting for business websites, so that they are able to generate more leads and, in turn, […]

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Black Hat SEO: And Reasons To Avoid It

Search Engine Optimization commonly referred to as SEO is one of the driving forces of traffic on your website that, in turn, helps your website grow. However, just like everything else in life, there is a code of ethics to be followed. Deviating from them and resorting to unethical means can turn a potentially good thing bad and the same holds true with SEO. In this post, we will be covering what is unethical SEO, otherwise known as ‘Black Hat SEO’ the common practices and, ways to avoid it. According to Wikipedia, “Black Hat SEO follows those techniques of which […]

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