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George Mathew

George is a SaaS marketer who’s worked with several topline SaaS brands over the years. You can check out his work on his blog SEEKDEFO
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How do you picture a buyer deciding to purchase something off your site? Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are…