How Big Data will Impact Future Marketing Efforts

It’s no surprise that big data is expected to have a sizeable impact across many industries. In healthcare, big data will allow for earlier detection of diseases and more accurate association of risk factors. Big data and advanced analytics in the financial services industry will lead to a faster detection of fraudulent activity. But one industry, in particular, will apply big data in a variety of ways to gain deeper insight about its customers. That industry is marketing. Quick Rundown of Big Data If you’re not caught up on big data, here are a few quick things you should know. […]

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