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Daniel Bishop

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Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of…

Image optimization used to be a vital part of both content and on-site optimization efforts, allowing brands and marketers to use image search as a means of driving traffic to their websites. However, the successful practice of using image optimization for traffic generation was coming to an end. In 2013, Google updated its image search UI and added the now infamous “view image” button, a move that resulted in substantial declines in image search traffic…

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