Facebook’s New Algorithm: Why you should take notice

Facebook has undoubtedly become an important marketing channel for brands, celebrities & companies alike. It’s a great way to reach a wide, global audience from your desk & hence has become a part of every marketer’s campaign. However, Facebook recently announced changes in its News Feed algorithms to decrease the organic post reach of brand pages. This could be bad news for a marketer. Now, when I say ‘changing their news feed’, I don’t mean their regular tweaks. According to Adam Mosseri, Facebook News Feeds VP, “This one is bigger than the average tweak. It’s not a tweak.” On January […]

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Getting the most out of Google Analytics – Part I

Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, what do you make of it? In this ‘Getting the most out of Google Analytics’ series, I hope to help you as a marketer use the numbers you generate to move your business forward. In this first part of the […]

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How to Turn Down Customer Requests Courteously

On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems. Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please. In this article, we’ll discuss how to turn down such requests politely (this applies to any type of customer request). Genuinely listen to your customer’s request First off, hear your customer out. Hearing him out lets your customer […]

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Empathy in web design: The What, the How and the Why

If you’ve read some of my previous articles, you’ve probably noticed my obvious love for Psychology and my constant endeavour to highlight the psychology in other areas like marketing, development, testing etc. The more I’ve explored these areas, the more you’ve read about it on the ResellerClub blog 🙂 This time, I’ve been drawn to empathy in design. What is empathy in design? Empathy, in the way we know it, is the understanding of another’s emotions. Empathy in web design is a design centric approach to paying attention to the user’s feelings towards a product. It’s understanding what the user […]

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Do new domain extensions affect SEO?

The truth is that domain names by themselves don’t have an inherent impact on the website’s SEO.  How do we know it? We asked Dallas based SEO expert Bill Hartzer. According to Bill, two newly registered domain names are given the same weight by search engines when it comes to organic rankings. So, if no other ranking criteria is considered, both have the same potential to rank high in organic search results. Google, in particular, has clearly specified how they treat domain names and new domain extensions on their Google Webmaster Blog. In this post, Google stated, ‘Overall, our systems […]

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How Does G Suite Work: Cloud Computing & Latest G Suite updates from Google

To answer the ‘How does G Suite work’ question, let’s first understand what G Suite or Google Apps for Business is. G Suite is a package of cloud-based services for companies, organisations etc. These are apps that we’re probably all familiar with. It allows for: Collaboration Communication Storage Gmail for Business: Professional vs. Free Email The biggest advantage for a company or a business using G Suite is the use of the company domain name  for a professional email address as opposed to the free version. With Gmail for Business, you can have amrita.k@yourcompany.com (professional version) instead of amrita.k@gmail.com (free […]

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How to use cPanel: Beginners Guide to Using cPanel’s Commonly Used Features

cPanel is a popular dashboard to manage hosting orders however, if you’re not too clear on how to use cPanel, this article will walk you through the basic functions that you can perform with relevant screenshots. What is cPanel? cPanel is a dashboard to manage your web hosting account through a web interface. cPanel makes managing a hosting account easy that even those without technical expertise can set up websites. The cPanel dashboard also gives you updates, ability to access and manage add-on domains, FTP, security measures, enable backup for your files & more. We at ResellerClub also offer easy […]

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ResellerClub has been featured on HostingAdvice.com!

We at ResellerClub completed 10 years in the industry last year and have been powering ahead with our vision of providing Web Pros around the world with a one-stop marketplace for all their needs and our good work has been taken note of and boy, are we glad! The fantastic team at HostingAdvice did a test drive of our platform, products & customer care and it is satisfying to see our earnest work earn praise 🙂 HostingAdvice is often the go-to place for reviews & is a useful resource for those looking for hosting from various providers. Laura Stamey from the HostingAdvice […]

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