Getting the most out of Google Analytics – Part III

If your business has anything to do with ecommerce, transactions, products or purchases, this one’s for you. Cart abandons are as the name suggests, a record of how many users / customers leave a website without making a purchase after they reach the checkout page. Business Insider says that products worth approximately $4 trillion are abandoned in online shopping carts. There’s more. 63% of that is actually recoverable! In this article, we’ll take a look at the reasons for cart abandons, a quick overview of the setup & some case studies on how tracking abandons has helped businesses. Top reasons […]

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Getting the most out of Google Analytics – Part II

Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They’re a great tool for a marketer. If you put up a banner promoting a product on a 3rd party site, how do you measure how many clicks you got from it? If you’ve published a blog as a guest blogger on another website, how do you know how many users came to your website from that particular blog? UTMs are useful to track […]

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Big Birthday Bash Celebrations – ResellerClub’s 12th Anniversary!

We turned 12! If you’ve been following us on social media, you’ve probably already seen the Facebook live video of our cake cutting & a closeup of the cake itself. In case you missed it, I’ve got it right here for you: All this to say, we completed 12 fabulous years & we’re celebrating with our traditional Big Birthday Bash sale! If you’ve been with us for over a year, you probably already know that the Big Birthday Bash sale is when we give the biggest discounts of the year. This year is no different. We have deals on a bunch on […]

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Facebook’s New Algorithm: Why you should take notice

Facebook has undoubtedly become an important marketing channel for brands, celebrities & companies alike. It’s a great way to reach a wide, global audience from your desk & hence has become a part of every marketer’s campaign. However, Facebook recently announced changes in its News Feed algorithms to decrease the organic post reach of brand pages. This could be bad news for a marketer. Now, when I say ‘changing their news feed’, I don’t mean their regular tweaks. According to Adam Mosseri, Facebook News Feeds VP, “This one is bigger than the average tweak. It’s not a tweak.” On January […]

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Getting the most out of Google Analytics – Part I

Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, what do you make of it? In this ‘Getting the most out of Google Analytics’ series, I hope to help you as a marketer use the numbers you generate to move your business forward. In this first part of the […]

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How to Turn Down Customer Requests Courteously

On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems. Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please. In this article, we’ll discuss how to turn down such requests politely (this applies to any type of customer request). Genuinely listen to your customer’s request First off, hear your customer out. Hearing him out lets your customer […]

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Empathy in web design: The What, the How and the Why

If you’ve read some of my previous articles, you’ve probably noticed my obvious love for Psychology and my constant endeavour to highlight the psychology in other areas like marketing, development, testing etc. The more I’ve explored these areas, the more you’ve read about it on the ResellerClub blog 🙂 This time, I’ve been drawn to empathy in design. What is empathy in design? Empathy, in the way we know it, is the understanding of another’s emotions. Empathy in web design is a design centric approach to paying attention to the user’s feelings towards a product. It’s understanding what the user […]

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Do new domain extensions affect SEO?

The truth is that domain names by themselves don’t have an inherent impact on the website’s SEO.  How do we know it? We asked Dallas based SEO expert Bill Hartzer. According to Bill, two newly registered domain names are given the same weight by search engines when it comes to organic rankings. So, if no other ranking criteria is considered, both have the same potential to rank high in organic search results. Google, in particular, has clearly specified how they treat domain names and new domain extensions on their Google Webmaster Blog. In this post, Google stated, ‘Overall, our systems […]

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