4 Easy Fixes to Restore Traffic Post Redesign

Redesigning is a big effort. The intent of redesign could be to improve content, design, product offerings, etc. to make your website more user-friendly, all in the effort to encourage more hits. However, while the purpose of redesign is to improve traffic or user experience or both, your website could actually see a decline in traffic right after the redesign. Although traffic drops after redesign is a general trend, a drop greater than 10% is worrisome. Why does redesign cause a traffic drop? In order to serve the new version of your webpages, Google needs to crawl and index them […]

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The Google Chrome 68 Update could Affect your Business

Google will be updating the Chrome web browser to Google Chrome 68 this July to explicitly flag websites that are secure and not secure. We’ve covered this in a blog post earlier but let’s take a deeper look. How does this impact your business? Web security has always been important and through the updated Chrome browser, Google aims to create a safer environment on the web. How? By flagging Not Secure websites. This could definitely have a negative impact on your business. Customers will be weary about transacting on a website that’s unsafe. Google Chrome 68 will now flag websites […]

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.DESIGN: The Domain Extension that Matches your Passion

.DESIGN is an nTLD that’s perfect for design professionals, interior designers, websites, UX & graphic designers, etc. For people in such professions, a domain name ending with a .DESIGN extension looks professional on a business card or a flyer. The domain extension is unique, therefore making your customers’ domain name memorable. .DESIGN is already in use by premier organizations such as Facebook (facebook.design) and Airbnb (airbnb.design) to display their design work. While these two organizations use the domain name to showcase projects and share blog articles on UX and design, the domain extension could be used to hire talent in […]

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Why Influencer Marketing Might be Right for Your Brand

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is it restricted to celebrities. In fact, influencers are those who are prominent / leaders in their field / platform but do not necessarily have a […]

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.GLOBAL: Connecting Across Communities, Countries & Continents

The .GLOBAL domain extension is one that transcends geographic boundaries to bring people together and take brands across borders. The .GLOBAL TLD is perfect for small businesses, start-ups and just about any brand reaching out to a global audience. Nothing says ‘Worldwide’ like a .GLOBAL! It’s limitless, borderless & non-discriminatory. For you as a domain reseller, .GLOBAL is great for your customers’ brand to be viewed as international & therefore is a fantastic investment. Today, there are over 43,000 .GLOBAL domains registered. Why .GLOBAL? It is universally understood Not restrictive to a particular business or industry Establishes your global presence […]

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Google’s Major Gmail Redesign is now LIVE: Here are the changes

Last month marked 14 years since Gmail came into existence. Funny story – when Gmail was announced to the public on 1st April, 2004 not only did it arouse skepticism from those in the industry (owing to Google’s popular April Fools’ Day pranks), but it didn’t even have the infrastructure required to provide millions of users with reliable service. However, Gmail quickly became a force to reckon with. Its popularity threw competitors Yahoo and Hotmail off their game! By 2016, Gmail had a 20% market share and by 2017, had 1.2 billion users (source). Ever since we added G Suite […]

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Designing Dialog to improve UX

After writing about GDPR and Themes, Plugins and Logos I’m back to writing about my favourite subject – design. Today I’m excited to write about best practices for designing dialogs to improve UX. Let me first spend a little time talking about what a dialog is. What is a dialog? The dialog in design is a prompt or an overlay that requires the user to interact with it to make an action. An example of this is Microsoft Word’s prompt when you attempt to close a document before saving it. A dialog informs the user : That he / she […]

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