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Alisha Shibli

Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .ONLINE and .TECH. You can connect with her on LinkedIn and Twitter at @alishashibli
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Starting a successful startup can be difficult, especially in the current economic scenario. For any startup, there are three primary objectives: To keep growingTo keep attracting new customersTo retain the existing customer Most entrepreneurs spend years trying to do everything themselves to achieve these objectives. While in an ideal world, achieving these feats would be a cakewalk. However, in reality, these are easier said than done. There are multiple challenges and decisions that need to…

Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business. Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such…