Why Is Promotion Important for a Business?

Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the […]

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When Should Managed Web Hosting be considered?

Managed hosting means outsourcing your business’ technical requirements. Someone needs to manage it on behalf of you. You can both choose to hire an in-house team or outsource this job to someone and let them take care of it, while you pay them for it. However, not all businesses consider web hosting as a priority, and is often substituted by web design. Those looking for web hosting solutions for their websites may often feel confused while choosing the most suitable option. You can, however, choose between shared and dedicated hosting amongst other hosting solutions. If you think your site will […]

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Using YouTube for Business

YouTube offers a great deal of potential for marketers. Today, YouTube has been identified as one of the best methods to connect with the customers. Simply because customers find it more exciting and visually appealing as compared to a written format. Videos, long or short, can have a strong impact on your customers. This in turn could result in an increase in your website’s traffic leading to conversions. Why Choose YouTube For Your Business? YouTube is the 2nd largest search engine. It is the 3rd most visited website in the world, after Google and Facebook respectively. YouTube lets you add […]

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Tips to Improve Website Navigation

Almost every other website has some form of navigation. But, not all of them are up to the mark. Typically, the navigation on any website is designed and put together by web designers who understand the tactics and know how to design appealing websites. However, not everyone knows how to market a website or create a website that’s solely designed for the convenience of a customer. Even though your navigation is built into the site, it does not necessarily mean that it’s serving the purpose and giving your visitors what they want. The user interface and navigation can either make or break your website. When […]

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More Growth in Big Data: New Opportunities for Hosting & Cloud

Big Data denotes the technologies and initiatives involved in data which is highly diverse, dynamic, or enormous for conventional technologies to address competently. Big Data refers to massive data sets that are so large and complex that it is impossible to manage them with outdated software tools. It is fundamentally about extremely distributed architectures and parallel processing, with the help of commodity building blocks to manage and analyze the data. In essence, Big Data relates to creating data, storage, recovery and analysis in terms of volume, velocity, and variety. It refers to scaling out data architectures so as to address […]

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Types of Web Hosting

By definition, web hosting is the business of providing storage space for websites. There are various types of hosting services namely, Dedicated, Shared, Colocated, Cloud server and Reseller Hosting. This comprehensive infographic outlines the advantages and disadvantages of a few of them: If you are a large business, dedicated hosting is the ideal service for you. This type of hosting is where the entire server is provided solely to you alone, not shared with anyone else. While it is expensive & requires a superior skill set, it has its many advantages like unlimited software support, strong database support & more. […]

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Factors To Consider Before Choosing a Reseller Hosting Company

When you want to start a reseller hosting business, deciding on which web hosting company to choose can be difficult. At times where every other company out there promises to provide 99% uptime, it becomes more so difficult to decide which ones to choose. You have to ensure that the reseller hosting company you choose does not only provide with maximum uptime, but also with unlimited resources, and knowledgeable support. There has to be a way to finalize a hosting service. Although price is an important consideration, it should not be the only one. Choosing a professional web hosting service for […]

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Importance of Latency in Web Hosting

How long does it take for the visitors from another country to load your website? This is one very critical question you must ask yourself when hosting your website on servers in a particular location but have visitors from another geographic location. Since the Internet is global, it is highly possible that your website visitors from a distant location are experiencing delays (latency) in getting through to your web content. In the web world, “latency” is the time taken for the host servers to receive and process a request for a web page. The amount of latency is largely dependent […]

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