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Aastha Sirohi

An Author and Content Marketer @Endurance International Group (APAC), Aastha believes that great content drives action and helps businesses be more influential. With the experience of working with businesses globally, she understands the need to create tailor-made content solutions that are relevant, strong and create an impact for the right audience.
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Dedicated Servers or Dedicated Server Hosting is exactly that — a server entirely dedicated to your website. Unlike Shared Servers, Dedicated Servers are exclusively used by one website and thus all the server resources are also exclusive. This also means that you are entirely in control of the security, the add-on resources and of course the entire server cost as well. Confused? Let’s take a more day-to-day example to understand Dedicated Servers. Imagine you travel…

Just like ‘It takes a village to raise a child’, it takes a team of dedicated resources to build and run a successful business. Owning and running a business means absolute dedicated efforts 24X7 to make sure everything runs smoothly and your customers or clients have the best experience doing business with you. It’s this dedicated hard work that allows you to scale and grow your business. Whether you start as a one-man army or…

2020 will go down in history as one of the most challenging years that tested our patience, skills, capabilities and capacities. Both personally and professionally, the year kept us on our toes (not literally considering the lockdowns!). 2021 is here and with it comes new learnings, new vigour and a whole lot of new business challenges and opportunities. If you look at the recent trends in digital marketing, the one thing that no business or…

The way we do business today has changed. With the internet becoming the one-stop solution for all our needs, our customers expect us to be able to serve them digitally. Business-customer interactions have gone completely digital and while this has made it a seamless process — without complete thought and consideration this can be a big challenge. Look at it this way — if you own a physical store and customers walk in you are physically…

October marked an exciting entry into the final quarter of 2020. Being updated with the latest in the domain name industry is crucial to success as a domain name marketer or small-business owner. It helps you plan ahead, get stronger and elevate your goals to succeed. October 2020 brought in its own set of highlights and trends, let’s take a look at how things panned out. Highlights of October 2020 At top-spot, we saw .SITE…

I often find myself looking at children and thinking, ‘I wish I could be a child again!’ Of course, this thought usually stems out from observing a child’s unbound joy, carefree nature and absolute innocence, but if I think deeper there’s so much more to being like a child. Yes, I honestly believe that if we could all be a little more like children, we could be more successful adults. How? Well, before I lay…

As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more — and that inspired me to take the conversation forward with this piece. Have you ever been in a Copywriting Vs…

We, at ResellerClub, revel in the success of our customers and are extremely proud of their stories. Having empowered over 200,000+ resellers across the globe, we feel contentment when we look at our customers’ journeys in retrospect. One such reseller that makes us extremely proud is IndSoft Systems. We spoke to Mr Murphy John, where he told us all about their experience of working with ResellerClub. Read on to know what he has to say.…

Strong and effective communication is the backbone of every relationship — even the one with your customers. Prioritising customer engagement through consistent communication is one of the key elements of business success. Your customers will not only appreciate and remember your business but are also more likely to remain loyal and recommend you to others. If you’re wondering how to increase customer engagement, one of the most effective ways is through emails. Personalized and customized…

Look around you. Think of all the brilliant and successful business owners that you know or look up to. What is the one common thing amongst all? What is it that sets them apart from the rest? I believe, and I’m sure you’ll agree, that it’s the ‘never stop learning and growing’ attitude that sets successful business owners apart from the rest. No matter which acclaimed business school you attend, or how big your business…