Are your customers effectively using their SSL Certificates?

One of our previous posts covered the advantages of buying a Digital Certificate – through confidentiality, message integrity, non-repudiation and authentication techniques (to name a few), Digital Certificates play a vital role in adding credibility and trust to your Brand. All this of course depends largely on the brand of Digital Certificate that is being used as well! We have that’s why tied up with the very best in the industry- Thawte. It is a Verisign Product and by far the most recognized Digital Certificate Brand out there. What’s more, the prices at which these are being offered to you are not only competitive, but possibly the lowest out there. Many of your Customers though might not have made optimum use of these premium Digital Certificates (Thawte) that you offer them with – wonder why?

Buying the right Digital Certificate is not enough. The effectiveness of a Digital Certificate largely depends on the page that you install it on. So the next time you have a Customer who is not too satisfied with his Digital Certificate’s performance, its probably because it’s not installed on the right page. Here are a few handy tips that you could give him:

Login Page:
It is a must to encrypt sensitive login credentials that are entered on the Login Page. A website that does not have a Digital Certificate installed on the Login Page is at risk of the clients data being illegally accessed. Furthermore, with browsers getting smarter, for any page that asks for information and doesn’t have a Digital Certificate, the browser throws up a security message.

Payment Page:
Even with the internet gaining so much popularity, there will always be a little hesitation when entering Credit Card information online. And during the purchase process, if the browser pops up a security warning, most users will stop right there and not end up buying the product! Statistics indicate that over 60 percent of shoppers do not complete the shopping process that they begin. Yes, there are various factors that contribute to this, however a Digital Certificate on the payment page is the easiest and the most critical solution for reducing Shopping Cart Abandonment.

Any page that asks for email addresses:
Spam or unsolicited emails are doing round of the internet like never before. Customers are vary of giving their email addresses simply because they don’t want their email address being accessed by spammers. And not having a Digital Certificate on a page that asks for email addresses puts your Customer at a risk of their email address being accessed.

Another important point that your Customer can do is place the Digital Certificate seal throughout the Website, or at least on important pages like the Homepage. This assures the visitors that the site is authentic and business intentions are genuine.

They may seem quite simple but more often than usual, these important tips are ignored. And yes they do make a vast difference when implemented accurately.