Adding Value to a Domain Name

At the outset of planning a new website, the first thing that occurs to you is to come up with a unique name. You start thinking about that perfect name that would represent your brand online. And if you’re looking for some popular names, you might find it amongst the premium domain names. Premium domains are more often than not, simple, short, and notable names with simple keywords and search terms. Most of the premium names that have been registered earlier are available for resale again. Their popularity has increased due to the unavailability of simple .com names. Normally, a premium domain is quite expensive, but its marketability and traffic trends is what enhances its value.



Dot Com

For a domain name to be classified as a premium one, it requires a certain rule that states that it should include a .com extension. There are indeed a few exceptions to this rule, as some of the biggest websites include other extensions. But, majority of the high valued domain names feature a “.com” in their website.

 Matching Keywords

Exact keywords that signify a brand, product, or service hold a lot of value. Mostly, a single or a double word domain name which is easy to spell and represents a desired business category will always command a premium price.

Single Word Brand Name

Companies prefer using single-word simplistic domain names which has a high recall value, and offers creative branding opportunities. Apart from this reason, single-word domain names hold a high value since they represent a brand, product, service, and industry. And, even if they do not represent the exact brand or service, such names are potential branding assets.


Really short names or acronyms, as one may put forth, are always in-demand as they are easy to remember and type. Dot com domains that carry abbreviations for instance,,, and hold a high value and are worth a significant amount as well.

High Traffic Volume

Websites prove more valuable as visitor traffic increases. Whenever a domain name has a huge amount of traffic, there are chances that these visitors may convert into profitable leads and sales. So, the heightened traffic increases the potential of such websites.

High Search Volume Domains

Most popularly searched Google terms are usually coined as ideal domain names, which are mostly sought at a premium. Google’s Keyword Tool analyzes the volume of the search undertaken for these domain names. For a popular search term, more and more numbers of promoters and advertisers compete to capture the attention of users targeting these domain names. Thus, domain names that match such highly searched terms are worth a significant amount.

These are the factors that add value to a Domain Name. If you’re interested in investing in Domain Names, the, the New gTLDs is definitely the right choice for you, as there are a range of generic names that are available with the New gTLDs! Check out our prices for New gTLDs here!