Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways.
M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile devices are by definition more convenient. Added to that fact is the situation that Google, is now employing a mobile-first rule, meaning that its rankings will prioritize mobile-friendly sites above everything else. So, if more than half of your potential market is mobile-based, and Google no less is ranking sites by their mobile accessibility, these are two very good reasons to start developing a brand loyalty strategy via M-Commerce.
- Keep it simple
Mobile platforms don’t need bells and whistles. In fact, those same decorative elements actually end up having a detrimental effect by sending potential customers elsewhere due to over-complicated and messy pages. Keep your message clear and concise, and allow the customer to do what they want to do easily and simply. Anything extra is just overkill. Take a look at the AcademicBrits website and see how they handled a lot of information but added simplicity as well.
2. Quickly reveal value
We live in an impatient society, that’s a fact, and online it’s even more cutthroat. Just like in the previous point, get straight to the point and reveal instantly what value you can add to the customer. Don’t hide away terms and conditions, lay them bare, so the customer knows exactly what they are getting involved in, and allow them to take the plunge quickly. As for rewards, don’t make customers work too hard for them. Keep them within easy reach. If you don’t do it, someone else will, and there goes your customer.
3. Make your site customizable
Another challenge for developers is that, as well as being simple, a mobile site must also be customizable. After all, no one wants a site that provides a host of unnecessary information and/or products. This is all part of a society that demands instant gratification, so allow your site to be customized in a way that it only displays the content that the user wants. It should be responsive for mobile devices, obviously. Make sure it loads quickly and that it provides a great user experience that feels seamless and effortless.
4. Provide memorable user experience
Quite simply, nothing is really enough if you can’t produce some sort of emotional attachment to the user. Nowadays, people want imaginative and relatable experiences from the mobile sites they visit, and big data is not enough. To stand out from the crowd, you need unique experiences and content.
“What we are talking about here is the term ‘big emotions’. This means that nothing else will do, and this is a huge challenge for developers and marketers. How can you create an emotional connection with your customer?” asks Sindy Peltier, a tech editor at 1day2Write and Writemyx.
Customers are looking for an experience that provides a ‘wow’ factor that very first time. Once you have that first memorable user experience safely tucked into your belt, the next time becomes that little bit easier.
5. Engage the Audience
A huge part of building a brand relationship is engaging the customer in the first place. That can be through any number of methods, but you have to maintain the conversation and show that you genuinely listen by taking feedback at every opportunity and using it. Meaningful engagements can be secured through the site itself, or through social media channels. Thus, you need to ensure that your communication quickly becomes an engagement.
“Personalize that communication. In the past that used to be incredibly time consuming, but now automation software makes this a very accessible technique. It helps to develop an individual relationship which can be invaluable to a growing brand,” argues Lyndsay Stephens, an M-Commerce expert at Britstudent and Nextcoursework.
6. Use brand partnerships
Utilizing a well-considered brand partnership is a really smart way of developing your reputation and quickly securing a loyal following. Not only is it an extremely financially viable technique of growing exposure by piggy-backing onto the already established marketing presence of another brand, by selecting the right brands to get involved with, it shows the customer that you are looking out for them by bringing together two (or more) products or services that you understand they are seeking. It increases convenience, and aligned together with reward schemes, can actually result in infinitely better customer experience with meaningful savings and perks. That is a sure-fire way of building a relationship to last.
The stats don’t lie. Mobile platforms are the present and the future of E-Commerce transactions, particularly with the increasingly creative ways of making payments and accessing information. Creating a mobile-friendly platform is therefore not just smart, it is essential when growing brand loyalty and seeking to increase the number of active engagements and conversations. Follow these simple steps to achieving a brand strategy that takes your business to new heights.