Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach.
Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in the same situation. Create better marketing campaigns with a CRM.
Yes, you read it right; A CRM!
CRM is for marketers too
Most people have the misconception that Customer Relationship Management software is just for sales professionals. This thinking needs to change. There is more clarity and less confusion when the marketing and sales team use the same tools and data. CRM is a powerful tool that can strengthen your marketing strategy. It is a wellspring of information that helps you identify the right target audience, creating channel-specific campaigns and generating quality leads.
Moreover, with marketing automation in CRM, you can streamline and optimize a wide spectrum of marketing tasks. Increased automation will help you in improving your email marketing for attracting more attention.
Let’s delve deeper and see-
How can a CRM software help in creating better marketing campaigns?
Below are four main areas that you can improve with a CRM software for creating better marketing campaigns:
- Focused targeting
Most of the marketers concentrate on creating and conveying an impactful brand message. Your efforts are futile if you are not approaching the right prospects. Therefore, you need to consider breaking your customers into small groups for focused targeting.However, digging into a large pool of data is an irksome task, isn’t it? Well, you can avoid such clutter with a CRM where all your customer information is systematically streamlined in one place. With this data, you can understand their buying patterns and preferences. It helps you identify potential prospects worth pursuing. This will save your time and efforts as well as help generate leads that can convert.
- Create segments
Marketers can easily group customers together based on their common interest, traits, requirements and previous purchases. Instead of focusing on the requirements of the entire market it is better to segment customers by defined criteria. This is possible with a CRM that allows you to create identifiable segments which adds clarity while performing various marketing activities.
CRM gives you a more holistic view of these specific groups to understand them better.For example, If you are a product manufacturing company with different product lines, you can ease your work and avoid confusion by creating multiple sales pipelines for different industries. You can further bifurcate contacts by the price range and functionalities to gain more clarity and cater your target audience with personalized emails. Also, you can cross-sell your products to other groups of audiences and track campaign performance directly from CRM itself. You can gain a better knowledge of their likes, dislikes, and recent activities. Target those specific traits and characteristics while creating your marketing campaigns. Customers pay more attention to such messages as they can relate to it, so this increases the chances of positive responses.
- Personalized marketing content
Personalized content is more relevant and better perceived. Customers react quickly to such content. 87 % of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.With a CRM, marketers can know exactly who their customers are and what are their requirements. Once that is figured out, it becomes easier to personalize the content and target the specific needs of the customers. Instead of generalizing the content with “Dear Customer” or other similar terms, marketers can address the customers by their name. With the software, you can even tailor other details like their gender or the company they work for.
- Better accountability
Since a CRM has a reporting functionality, it becomes easier to track the effectiveness of your marketing activities. You can understand which marketing campaigns were successful and where you need to put in extra efforts.It helps marketers make better decisions and build more effective strategies to improve response rate. A CRM also gives you the flexibility to customize the reports as per your specific business requirements. So, you can get the exact information you need. Moreover, once you set a process for tracking and analyzing data, you will be able to create reports more quickly.
CRM marketing is the best way to reach your ideal customers in less time. A CRM software improves not only your marketing campaign but also your sales. It is the best solution for both; your marketing and sales team. There is more transparency between the teams, and they can work more efficiently to fulfill the common goal of increasing the revenue of the company.