If you are a web developer or a small business in web development, you should think of becoming a reseller. One of the reasons is that you can scale your clients and consult them with your strengths in place. Moreover, if you have a very good idea about hosting others’ websites, you can build a business around this and create your own brand as a reseller, provided you become a reseller with a stable and reliable parent brand.
Good reselling packages are white-labeled, so your clientele will never know the name of the parent company. This enables you to create your own company and build your own brand-facing clients. As your reselling services grow and you become successful, you can add more resources with the help of the parent company and scale across different markets.
In addition to this, by reselling, your short-term clients can potentially become long-term clients and give your company the name and credibility you deserve as a web hosting provider yourself. So, to put it in a nutshell, there are quite a few advantages of becoming a reseller host, after you buy reseller hosting, who can provide a solid web hosting plan.
But how to provide a web hosting plan and most importantly, how can you build a good web hosting plan for clients as a reseller? Because someone who wants to buy reseller hosting will ask you questions pertaining to web hosting plans and services. In such a situation, you as a reseller server hosting provider must know what can work for them.
This article aims to exactly address that. How you can build a web hosting plan for your customer by being a reseller host. So, if you want to build your own reseller web hosting company, please continue reading.
1. Build a hosting plan based on the cost-benefits of resources
To begin with, understand who your customer is and what are their hosting needs, requirements, and what are their desires with a website. A good hosting plan is a precursor to a good website and long-term client-vendor relationship. So, start with this information gathering. It is most likely that you will see different segments and clusters of customers. Because their needs will be different and so will be their expectations with the website they want for themselves.
Don’t be overwhelmed by this information. Start by forming themes under this information and begin your journey for a web hosting plan but setting criteria as per who wants it cheap to who is willing to pay a higher premium. This will help you understand which customers are low-hanging fruits and can get into your basket immediately and who will need some more effort and cajoling through sales and marketing.
Once you bifurcate these customer segments in this manner, look at the resources that they will need and how much you can manage as a reseller server hosting provider. Finally, you want to make a profit out of every plan, not just one or two. The sustainability of your web hosting business is based on the margins your company will make. So ensure that you are also giving enough resources to customers within their budget requirements.
2. Build a rich and feature-based plan for your customers
For anyone who is in a business, mapping your customer’s journey is extremely important. This helps you to understand the decision-making process of consumers and figure out their choices and preferences. With a customer journey, you will understand, which features customers look for while choosing a hosting plan. Storage, uptime, bandwidth, cPanel, Linux or Windows system, etc. are key preferences of customers when it comes to choosing a hosting plan.
Understanding these will allow you to tailor a web hosting plan based on certain features because of a bulk of these consumers. Let us take an example- many brands club bandwidth features with storage, cPanel, one-click-installs, and full root access with SSL and a free domain because they know that consumers look for these features straight up. It is a no-brainer for most of them since it is an all-in-one pack for anyone who wants a domain and hosting with security. Anyone who wants more than that will be in a premium category with extra added features like email accounts (specific number) or a recovery mechanism from a preferred brand. These decision-making aspects need to be a part of your web hosting plan that will be studded with key features to entice your customers. Besides, naming them as per criteria only adds value to your plans.
3. Make room for customized plans
Customization is key. With hosting, let customers add things that they find valuable and make a website that they would want to instead of packaging and selling. The benefit of doing this is that you will be able to cover your basic costs and still make profits from the addons consumers would want. For instance, keep a basic price for whichever hosting you want to sell and give your consumers the option to add or deduct other features to the cart.
Keeping a cart system will also allow you to understand which consumer likes what and if they add it but do not buy it, why they put it into the cart in the first place. It gives you a better understanding of your consumers who you can upsell or cross-sell the feature at some point in time, in the near future.
Also, add marketing tools and features with security features and email accounts in the mix so that they can add them if need be. Allowing your customers to customize the package is like a buffet you serve as a host, giving them the options to pick and choose as per requirement. In most cases, such customers already know what they want, and even if they don’t have your support team equipped with technical knowledge of the same because as a reseller this is an asset. Knowledge of what you are selling in the first place goes a long long way, especially in the web hosting industry.
In closing, we would say that make your web hosting plans likeable and overall give your customers breathing space to choose and only recommend when you sense that they can get a better deal with your plans. As a reseller, you need to be cognizant of the fact that you cannot, rather you should never over-promise with your plans and under-deliver. Transparency is a key asset when it comes to technical products and services because glitches happen all the time and you will be bearing the brunt of it if things go haywire. So, keep your backup strategy in place for your customers and you will be able to give them a good experience and retain them in the long run.
We hope that you have enjoyed reading the 3 strategies reseller hosts can adapt to build a web hosting plan. If you feel that you have something to add to these or share your views or feedback about the same, please do so in the comments section below. Till then, happy reading fellas!
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