Top email copywriter’s guide to effective email marketing strategy

Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re going to read about THE email marketing strategy you should use in order to increase sales to your current list (no matter the size of […]

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internal linking to improve seo

The Power of Internal Linking on your WordPress Website

Driving traffic to your website is crucial when it comes to optimising your website for search engines. However, prior to your website ranking on search engines, it is important that the search engine is able to track the content on your website. One of the simplest ways to accomplish this is through internal linking. What is Internal Linking? As per Moz.com, “Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.” For example, if there’s a WordPress article written previously on this blog […]

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New gTLD Report – July 2018

From .TOP and .ICU surpassing .XYZ to .ONLINE hanging tough onto its position, the trending new gTLDs list saw plenty of variations during the month of July. It was .TOP that took the lead and secured the first spot among the trending new gTLDs with a 39% share. .ICU was able to secure the second spot with a 12% share of the new gTLDs registered. With a 11% share of the new gTLDs sold, .XYZ was able to secure a spot in the top three in the month of July, down a few spots from the previous month. .FUN and […]

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Difference between Virtualization and Cloud Computing

In today’s day and age, most businesses have moved either all or a part of their operations online. Often times we hear that one technology is better than the other for a business to thrive in the web industry. One such technology that has become quite a buzzword recently is ‘Cloud Computing.’ Cloud Computing as a term is used for everything related to the cloud. Be it cloud services, cloud systems, platforms, web hosting, etc. Add to that the fact that there are some people who say the cloud is virtual (which is true) and hence, cloud computing and virtualization […]

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Difference between wix and wordpress for blogging

The Battle of the Blogging Platforms – Can Wix hold a candle to WordPress?

The terms ‘blog’ and ‘website’ are sometimes used interchangeably on the internet today. Therefore, let’s take a look at what really distinguishes a ‘blog’. What makes a blog? Web pages with a series of posts in chronological order that allow comments from readers. In other words, content that will be regularly churned out takes centre-stage. Setting up a blog is not difficult. While there are several blogging platforms such as WordPress, Blogger, Medium, Wix, Weebly and many more, each has its pros and cons and to stand out in the crowded blogging world, you will need to pick the right […]

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3 Ways to Leverage Existing Content on your website for SEO

Anyone who engages in any work in Search Engine Optimization (SEO) or is looking to learn more about it, knows or will find out that SEO is comprised of three different elements. On-page SEO, off-page SEO and technical SEO. While each element of SEO contains many different layers and strategies for optimizing, one of the most under-utilized aspects of on-page SEO is leveraging existing content on your website. This article will be looking at three different strategies you could implement today for your own website to leverage your existing content. The techniques that will be covered in this article have […]

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10 Tips to Grow Your Digital Marketing Agency (and Earn More Profit!)

It’s one thing to start your own digital marketing agency, but growing the business is an entirely different story. In my years of working with digital marketers, I’ve seen agencies reach their all-time high by following their own mantra for success. It’s an inspiring endeavour and one born from hard work and smart decision-making. This is what I’ll be discussing – how to grow your agency and increase your profit. Build Your Network If you can count the number of connections you have using only your hands, you better double your efforts in networking. To grow your agency, you need […]

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Storyboarding: Business Benefits and Softwares

In today’s tech-savvy world, most people have a computer or at least a smartphone with an internet connection. They browse content in the form of text, images, audio and video. According to a survey by HubSpot, respondents spent around 1.5 hours per day watching videos. As a designer or developer, marketing your brand is important and one way is with the help of videos. If you are able to tap the potential of video marketing then it will directly impact the growth of your website and clientele by means of increasing traffic. Videos, after all, have the power to persuade […]

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