essential wordpress plugins

5 Essential WordPress Plugins For Your New Website

In my last couple of articles, I’ve covered a lot about WordPress. Right from it being an open-source Content Management System (CMS) powering several websites all over the globe to niche themes and plugins. Starting your new website is a milestone and setting up a WordPress website is easy. Also, choosing the right WordPress hosting, themes and plugins at the onset helps build a robust website. In this article, I’ll be covering some of the essential WordPress plugins that will help you set up your new website with ease. Importance of WordPress Plugins on a New Website Plugins are mini […]

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Pros and Cons of the 5 Most Popular WordPress Page Builders

There are quite a number of fully featured WordPress page builders in the market. Each of them have their own set of strengths and weaknesses. In today’s post on our blog, we will take a brief look at the strengths and weaknesses of the most popular page builders. After finding a good WordPress hosting package, one of the most important decisions you’ll have to make is which WordPress page builder plugin you’ll want to choose. We will highlight some of their most popular and useful features so that you can make a decision about which would be most suitable for […]

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How To Use Instagram To Promote Your Brand

If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and increases the chances for new business opportunities. Additionally, with Facebook’s algorithm change, we see a natural inclination for business’ to try to build their brands […]

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.DESIGN: The Domain Extension that Matches your Passion

.DESIGN is an nTLD that’s perfect for design professionals, interior designers, websites, UX & graphic designers, etc. For people in such professions, a domain name ending with a .DESIGN extension looks professional on a business card or a flyer. The domain extension is unique, therefore making your customers’ domain name memorable. .DESIGN is already in use by premier organizations such as Facebook (facebook.design) and Airbnb (airbnb.design) to display their design work. While these two organizations use the domain name to showcase projects and share blog articles on UX and design, the domain extension could be used to hire talent in […]

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Google’s Mobile-First Indexing: What it means for SEO

There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing some or the other website. It is this trend that led to Google’s ‘mobile-first indexing’. In this article, we’ll decode Google’s Mobile-first indexing and its […]

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how to optimize your wordpress database

How to optimize WordPress Database

If you have a WordPress website, it is bound to have a database irrespective of the website being functional or redundant. A WordPress database stores all the data of your website. It includes posts, pages, comments (if any), website, theme and plugin settings, as well as, entries from forms and links if any. Anything that’s filled with unwanted data hampers its performance. Optimization is, therefore, the key to efficiency and increasing performance. Optimizing your WordPress database ensures that your database size is reduced and the load speed of your website is considerably improved. In this article, I’ll walk you through […]

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New gTLD Report – May 2018

With the advent of summer and our exciting summer hosting promos, the sales for the new gTLDs witnessed a 65% spike in total counts compared to the previous month, which was a massive leap. .XYZ, retained its top spot in May with a 91% increase in its overall sales. .TOP continued to secure the second spot among the trending new gTLDs with a relatively modest 18% jump in its sales. The trending gTLDs in the top 5 list for the month remained the same, with a few of them swapping their positions. Here’s a precise summary of the top 15 […]

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Why Influencer Marketing Might be Right for Your Brand

Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is it restricted to celebrities. In fact, influencers are those who are prominent / leaders in their field / platform but do not necessarily have a […]

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