We’re proud to introduce Easy Internet Solutions Ltd. as our latest Reseller in Focus. Easy Internet Solutions, a UK based Web Services Provider that focuses on web hosting, online networking and search engine optimization (to name a few), have been leveraging our API to resell Domain Names since 2004. MD, Mark Esho takes out a few minutes to answer some of our questions.

Company: Easy Internet Solutions Ltd

Contact/Position: Mark Esho, Managing Director

Website: http://www.freevirtualservers.com/

Favorite Control Panel Feature: While not a visible part of the control panel, the ResellerClub API is by far, our favourite feature. We use it extensively to register and maintain domain names for our customers in a control panel that is familiar and easy to use for the novice or professional.

I Choose ResellerClub Because: In such a competitive industry, pricing is a key factor and ResellerClub, for many years, has offered an unbeatable combination of pricing, features and services.

Q1) When did you enter the Web Services Industry and where do see your business going?

Easy Internet started in 2000, initially offering Search Engine Optimization services. That gradually expanded into offering Domain Name registration and Website Hosting in 2001, along with Website Design, Online Storage and Dedicated Servers. These are all growth industries and business continues to grow year on year.

Current and future plans include improvements to our hosting plans with increased competitiveness, all the while retaining the stable service, with fast and polite support, that we’re well respected for.

Q2) Could you tell us an interesting story or anecdote about your company?
Our most memorable stories come from our interactions with our customers. In an industry where technical support has a bad reputation it comes as a pleasant surprise to see genuine happiness from our users when they receive a response that goes above and beyond solving their problems and leaves them with a big smile on their face. I’m pleased to say this is a common occurrence at Easy Internet and serves to demonstrate that excellent customer service is worth its weight in gold!

Q3) What do you think sets Easy Internet Solutions apart as a Web Services Provider?
We’re not afraid to break the mould and challenge typical business models – having completed an MBA myself, I’m well aware of the standard business models; the methods I’ve chosen to use for Easy Internet have proved very successful, despite perhaps appearing to go against the grain. Not being afraid to leap into the unknown has kept us ahead of the competition.

Our website hosting brand Free Virtual Servers, for instance, offers a fully-featured free website hosting package with full cPanel access, hosted on fast UK based servers, without any adverts or banners, and we also provide daily backups and 24/7 technical support! Nobody else in the UK offers such a feature-rich service at an unbeatable price. Despite offering so much for so little money we’re able to provide the service in a fashion that is sustainable for us and many thousands of website owners. We also provide packages for larger websites and dedicated servers for those with very busy or complex websites.

Q4) Tell us a little about doing business in the UK. What are the most unique aspects of the market?
Having operated free & cheap hosting services for 9 years, we know that it’s a very popular product around here. There’s a consistent demand for budget website hosting as people become more affluent and start their own websites – perhaps for a personal blog or a family photo gallery, and frequently for new businesses looking to get off the ground.

For a lot of our first-time users price and ease of use are the most important factors, coupled with enough support to help them familiarize themselves with all of the technology that’s now at their fingertips. Tools such as Fantastico are available to allow even novices to set up a new blog or CMS in mere minutes, without getting their hands too dirty. Today, professional looking websites are within the grasp of beginners without huge up-front costs.

Q5) What, in your opinion are the few things new entrants should keep in mind before entering this Industry?
New entrants must ensure they’ve got plenty of determination to succeed and a strong work ethic to match. Many aspects of the web services industry, especially Website Hosting, require constant and tireless attention – it’s not a 9-to-5 business that you can set up and forget about while the cash rolls in. Offering the right product mix is also key to your success; what will set you apart from the thousands of others offering similar services? Who else is doing that? How well are they doing it? Can you do it better, cheaper or faster?

Q6) You have been with ResellerClub since 2004. What do you think has changed over the years?
Over the years ResellerClub has bettered itself by adding more functionality and, importantly, increasing its stability. New features provided by ResellerClub, accessible via the API, can be passed on to our customer base with relative ease.

The website hosting industry itself has changed significantly with increased competition pushing pricing well down. This is excellent news for the consumer as the cost of having a website is now lower than it has ever been. For website hosts it’s imperative that the users are kept happy – if they’re not happy, there are plenty of other hosts who would like the opportunity to do so! We keep our users happy by providing a consistently fast, affordable and stable service with the best possible support.

Q7) How has having ResellerClub as a partner helped your business?
With ResellerClub taking care of the complexity of managing domain names we’ve been able to put a greater focus on other things that are important to our clients – providing world class support and operating a fast and stable service. Not having to worry about domain management allows us to achieve those goals a lot more efficiently.

The Easy Internet Solutions Team

Every now and then, when we launch a promo we sign off asking you to “make the most” of the pricing offered. What exactly we mean by that is not always clear – so I thought I would put together a short article on doing just that.

Pricing

Setting the right price is the first and the most important step when it comes to Promotions. You have to factor in various aspects like the short term growth in terms of profits, the lifetime value of a Customer and the competition in your market.

You can choose any one of the three strategies:

• Lower Margins for Higher Volumes: This works well for price sensitive markets and also for those who are trying to capture a competitor’s market share. However, with this strategy you run the risk of lower profits if the promo doesn’t increase volumes.
• Maintain the same Margin: This protects you from the risk of lower volumes as you will maintain your profits as long as you maintain your regular Domain numbers. Obviously, this strategy will not work in highly competitive markets.
• Higher Margin for Higher Profits: This allows you to make greater profits off every Domain sold as long as you can still be competitive. This strategy can work for you if you have competitors that are more expensive or if you cater to a market that is not highly price sensitive.

Awareness

Once you have set your Promo Price, the next step is to make sure that everyone knows about it. Mailers & announcements are the most efficient and cost effective ways of reaching your existing Customers. Another way of spreading awareness is having banner ads and other marketing collaterals on your website. So delegating time and resources for the same is crucial to the success of any promotion!

• Mailers & Announcements: You can get in touch with all your existing Customers in a few steps using the Reseller Control Panel. Using the ‘Send Mail’ option you can mail your existing clients. Announcements are messages that are shown to your existing clients when they login to their Control Panels to manage their Products and Services. It is shown as the first screen on a successful login and hence ensures that your clients read the message about the Promotion.

• Website Banners and Banner Ads: Another great way of promoting your offers is by placing banners on your website so that every visitor knows what’s on offer. You can also choose to display banner ads on other relevant industry websites. For both these modes you can use the ResellerClub Resource Center for readymade collaterals and banners.
• Some other online modes that you can employ are Press Releases to relevant news portals, Search Engine Marketing (SEM) and Social Media Marketing. All three of them require a certain amount of expertise but you can definitely speak to your Account Manager and get a little help.
• However, all said and done the activities that will probably give you the best ROI is local marketing. No big registrar or outside competitor can ever compete with you on your turf so make sure that everyone in your town/city/state/country knows of the discounts offered.

I hope this was good read and helps you increase your profits with every Promo :) In fact, with Mega Bargains Month beginning tomorrow, you can start right away!

We are gearing up for the Parallels APAC Summit ’10 in Singapore between the 24^th and 26^th of September, where we will be present as Silver Sponsors. We will also be available at our booth on the 24^th of September and will be glad to meet you there.

About the Parallels APAC Summit:

The Parallels APAC Summit is Asia’s largest public cloud services and hosting event.  The 3 day event will consist of keynote sessions on optimizing existing and upcoming cloud services as well as product updates by Parallels executives and various industry leaders.

Event Details:

Date:  24^th – 26^th September

Location:  Grand Copthorne Waterfront Hotel, Singapore

To Register: Click here

Registration Code:  resellerclub

Attendance is FREE and the seats are limited. So, register now using our registration code.

Event Highlights:

Eminent speakers from the industry will speak about critical issues surrounding the adoption of public cloud services in the region.  You can view the detailed agenda here.  You can also catch our CEO, Bhavin Turakhia, at the Cloud Panel Discussion with other Industry leaders on the 25^th at 1:00pm.

Networking Opportunities and Other Events:

There are three networking events and a Lunch (sponsored by us, on 24^th September) that will allow you to network with your peers in your industry as well as others from the Asian Hosting Industry.

Racing fans can also catch the 2010 Formula 1 Singtel Singapore Grand Prix with others from the conference on the 25^th and 26^th.

You can also get a caricature created, walk away with a cool Mini-Digital Photo frame and even win an iPhone 4 by simply visiting our booth on the 24^th.

If you are attending the event, get in touch with Varun Motasha, Product Manager at ResellerClub.  You can schedule a meeting with him by sending us a mail at contact@resellerclub.com.

See you in Singapore!

As we mentioned in our previous post, Mega Bargains Month is returning this September and we’ve got a lot going on this time around.
Best Slab Prices…

Starting from the 1^st of September, 2010 right up to the 30^th, Domains and Digital Certificates will be available at Best Slab Prices (lowest possible prices) with a Major Discount on Web and Email Hosting.

For the entire month of September, .COM Domain Names will be available for as low as $8.39 and thawte Digital Certificates at just $24. Take a look at the Best Slab Pricing for our products here.

…And Mega Hosting

As far as Hosting is concerned, we’re dropping the price on the Unlimited Windows Hosting Package to just $1.99 i.e. a discount of over 20%.

Signing Up?

There’s no need to sign up! The Mega Bargains Month Pricing/Discounts will be applicable to all existing as well as new Resellers for the entire month. We’re also providing Marketing Kits to our Resellers to be able to market Mega Bargains Month to their Customers. You can take a look at them here. Alternatively, you can check out some of our earlier collaterals at our Resource Centre. Feel free to use whatever you need :)

A little about Mega Bargains Month:

Mega Bargains Month is an Annual ResellerClub Promo. We started with it in 2006 and it’s been going strong ever since. We typically offer massive discounts on all our Products and Services during Mega Bargains Month as a way to ensure greater profits to all our Resellers.

Looking forward to a great September!

Last week we added MakeMySite, our brand new web design solution, to our range of Product offerings. MakeMySite is a unique, white labeled, build-it-for-me, web design solution that comes with an easy yet detailed website design process that allows our web designers and your Customers to collaborate and create amazing websites.

While creating this Product, we’ve taken a fair view of the web designing industry and tried to provide a web design solution that provides numerous design options for Customers to choose from and an interface for them to be able to track the design process from start to end. To top it off, we’re offering Maintenance Packages which give Customers the freedom to update, add and remove features from their websites at any time.

It is designed to allow you to offer web designing solutions without the need to hire any designing resources. The management and execution of packages is something our team will handle, all you need to do is concentrate on sales and marketing.

The MakeMySite DesignCenter:

Before we began work on this productified service, we did a lot of research on the kind of service that existing providers offer. The one thing that stood out for us was that a lot of providers sideline the Customer for a majority of the design process. To counter this, the MakeMySite design center includes various features that allow Customers to be absolutely involved in the creation of their website.

We have broken down the design process into 5 steps that help structure the entire project and make it easy to understand. At any point in time you know what the status of your website is and what will be required to complete it.

See it for yourself:

Take a tour of our Design Centre using the demo logins given below and see for yourself!

Placing an Order:

Contact your ResellerClub Account Manager or send us a mail at sales@resellerclub.com and mention the Domain Name and the type of package that you would like to purchase.

We’re also running an incredible introductory promo for the first 50 orders! You can get a Standard Package at $269 and an E-Commerce Package at $429 only!

For more information, please visit http://www.resellerclub.com/products/makemysite

You can also take a look at two of the websites that have already been designed through MakeMySite:

http://semestersilk.com	http://simrantalreja.com

And the feedback so far has been positive too :)

“MakeMySite has been a great experience of simple and professional work. The teams involved were experienced and understood the design requirement, and the interface communicated the entire requirement with simplicity. Great Work!”
- www.visionintl.biz

We would definitely love to hear your take on MakeMySite as well so feel free to leave your comments below.